Day 2 Agenda

Welcome Remarks Greta Wagner, Interim President and CEO, HFA

Speaker Introduction Mike Goscinski, Chief of Staff, HFA

Keynote Speaker Admiral Brian Christine, MD Assistant Secretary for Health (ASH) Head of the US Public Health Service (USPHS) Commissioned Corps US Department of Health and Human Services

Details The Summit begins by framing physical activity as essential prevention infrastructure and positioning the industry as a scalable partner capable of supporting national public health priorities. The keynote conversation will focus on prevention, readiness, and long-term wellness while reinforcing the industry’s role in helping improve measurable health outcomes at scale. The session will also include the formal announcement of HFA’s new Service Ready initiative focused on strengthening military readiness and physical preparedness through community-based fitness infrastructure.

Speaker Erika Parker, Managing Director, The Harris Poll

Format Presentation + Fireside Chat with Anton Severin

Details This session explores how Washington policymakers perceive the health and fitness industry, its strategic priorities, and what that means for long-term policy influence. Through survey insights and practical discussion, attendees will gain insight into credibility gaps, trust-building opportunities, and how to communicate more effectively with policymakers during congressional meetings.

Speaker Jordan Crenshaw, Senior Vice President, US Chamber Technology Engagement Center

Details As health, wellness, and fitness platforms increasingly rely on connected technologies, digital services, and consumer data, the need for a clear and consistent national data privacy framework has become critical. This fireside chat will explore the growing patchwork of state privacy laws, the operational and compliance challenges facing businesses operating across state lines, and the importance of establishing a federal standard that protects consumers while enabling innovation and responsible data use. The discussion will also examine policy efforts such as the SECURE Data Act and broader conversations around federal preemption, consumer trust, cybersecurity, and the future of digital health and fitness engagement in an increasingly connected economy.

Details A short networking and transition period before the afternoon policy-focused sessions.

Research Presentation Anton Severin, VP of Research, HFA

Fireside Chat Rep. Jake Auchincloss (D-MA-4), Member of the House Energy & Commerce Committee, with Mark Harrington Jr., President, Healthworks Group

Details This session offers a preview of a new GLP-1 white paper and will focus on how structured exercise supports strength preservation, long-term adherence, healthy aging, and healthcare cost containment. In the second part of the session, attendees will hear directly from a lawmaker with healthcare jurisdiction on how we can frame physical activity as essential healthcare infrastructure rather than a complementary wellness tool in discussions with policymakers.

Details This closing session prepares attendees for Congressional meetings the following day by aligning participants around key federal policy priorities, messaging frameworks, storytelling strategies, and effective use of industry data. The briefing is designed to ensure a coordinated, professional, and impactful industry presence across Capitol Hill engagements.

Details Hosted within one of Washington’s most historic venues, the evening reception brings together industry executives, policymakers, healthcare leaders, and invited guests in a setting that reinforces themes of national strength, readiness, prevention, and public service. The reception is designed to elevate the Summit beyond a traditional industry gathering and further position the industry within broader national conversations around health and long-term well-being.

During the reception, HFA will also present its inaugural HFA Heavy Lifter Awards recognizing members of Congress whose leadership has advanced policies supporting physical activity, prevention, and the health and fitness industry. This year’s honorees include Rep. Jason Smith (R-MO), Chairman of the House Ways & Means Committee, for his commitment to advancing business-friendly tax reform and longstanding efforts to expand HSA/FSA eligibility for physical activity expenses, and Rep. Jimmy Panetta (D-CA) for his leadership on expanding HSA/FSA eligibility for physical activity expenses and his work to further integrate physical activity guidelines into federal government operations.