Talking Point 1: Physical Activity as Prevention Infrastructure

HFA MAKES THE CASE:

Exercise Is Central to Healthcare Policy

Bringing physical activity to the front of the prevention debate.

In a nationally syndicated op-ed published in DC Journal, HFA Chief of Staff Mike Goscinski called on federal policymakers to stop treating physical activity as an afterthought in America's healthcare strategy.

Goscinski’s piece, “America Has a Healthcare Solution Policymakers Are Ignoring,” reached both Capitol Hill audiences and more than 35 million monthly readers through DC Journal’s syndication network. It argues that the infrastructure for meaningful preventive healthcare already exists already exists in the fitness industry—it just needs policy support to reach the Americans who need it most.

“Congress and federal health agencies do not need to invent a new solution,” Goscinski writes. “They need to scale one that already exists.”

The op-ed arrives at a pivotal moment. The Trump Administration's "Make America Healthy Again" (MAHA) initiative has injected new energy into the national health conversation, with a $14.1 billion investment drawing widespread attention.

The initiative’s early emphasis on nutrition, while important, has left physical activity on the margins of a debate where it should be central. Exercise prevents chronic disease, reduces obesity, and improves mental health, Goscinski notes, and the nationwide network of gyms, studios, and fitness facilities is already delivering those results at scale.

The barrier is not infrastructure or evidence; it’s cost. According to the op-ed, 58% of those who don’t use a fitness facility cite affordability as the primary obstacle to joining a gym. For lower-income Americans and older adults, in particular, cost is the deciding factor.

The consequences of inaction are substantial: Goscinski cites research that suggests that even modest reductions in cost could draw up to 14% of non-participants into structured exercise, saving more than $12 billion in annual healthcare and productivity costs while preventing hundreds of thousands of chronic disease cases.

The policy fixes that Goscinski outlined are targeted and achievable. He called for modernizing Medicare to expand fitness access for seniors, allowing Health Savings Accounts and Flexible Spending Accounts to cover fitness expenses with pretax dollars, and encouraging employers to integrate physical activity into preventive care benefit packages.

“Americans don't need massive, sweeping reforms,” Goscinski says, “but rather targeted fixes that align policy with how Americans are already approaching their health.”

Reviving the Presidential Youth Fitness Test

The publication of Goscinski’s editorial coincided with a significant development in healthcare policy: the Trump Administration's official restoration of the Presidential Youth Fitness Test, renewing a national standard for assessing youth physical performance in schools. The program is launching initially in 161 schools on US military installations. The White House also unveiled whitehouse.gov/fitness, an interactive tool allowing users to look up official fitness standards by age group.

The reintroduction of the fitness test represents a meaningful step toward integrating physical activity into national policy discussions, particularly for young people. Interim HFA President and CEO Greta Wagner welcomed the administration's action while connecting it to broader public health imperatives.

“The administration's recognition of the critical role movement plays in improving health outcomes, particularly for young people, is an important step forward,” Wagner says. “At a time when more children are facing rising mental health challenges, expanding access to physical activity is more important than ever. Regular movement supports not only physical health but also mental well-being, stress reduction, and overall quality of life.”

The stakes of getting youth engagement right are high. Today, fewer than one in four children meet recommended daily physical activity levels. Research consistently shows that children who are physically active are significantly more likely to carry healthy habits into adulthood, reducing chronic disease risk and building healthier communities over time. Fitness facilities across the country are already working to bridge that gap through youth programming that includes swimming lessons, kids camps, team sports, and structured classes.

HFA has stated its commitment to working with the administration and lawmakers at all levels of government to expand access to physical activity and integrate it more fully into the nation's preventive health strategy. As Goscinski says: “If Washington is serious about making America healthy again, it is time to act and put policy in place to back it up.”

At last year's Fly-In & Advocacy Summit, a group of industry leaders met with White House officials to promote exercise as part of prevention.

Federal Advocacy Report

Putting Fitness and Physical Activity on the Policy Map

From the Margins to the Center of Federal Health Policy

Federal advocacy is a long-term endeavor, and in 2025, the health and fitness industry crossed a critical threshold in Washington—not defined by a single bill becoming law but by its emergence as a credible, influential voice in federal health policy. Although the Personal Health Investment Today (PHIT) Act did not cross the finish line in 2025, the scope and pace of federal activity tell a more important story: Fitness is now firmly on the federal policy map, and HFA is driving that shift.

In 2025, physical activity moved from the periphery of federal health discussions into the center of policymaking across the Trump Administration, Congress, federal agencies, and national standards bodies. This progress reflects sustained, strategic engagement to position fitness as essential infrastructure for chronic disease prevention, economic productivity, and military readiness. Federal advocacy advances incrementally, but 2025 made clear that the foundation is set—and momentum is accelerating.

Shaping the Health Agenda

After the inauguration of the second Trump Administration, HFA engaged consistently with new leadership at the Department of Health and Human Services (HHS) and Centers for Medicare & Medicaid Services (CMS) to align physical activity with the Administration’s Make America Healthy Again (MAHA) framework. This engagement elevated fitness as a serious policy lever within federal health strategy, including renewed focus on the President’s Council on Sports, Fitness, & Nutrition and renewed attention to national fitness benchmarks and youth health.

Locking in on Physical Activity

HFA’s leadership has been central to building durable federal policy infrastructure that extends beyond any single administration. Through the Physical Activity Alliance—where HFA Chief of Staff Mike Goscinski serves on the board and as chair of the Policy Committee—HFA drove introduction of bipartisan legislation to:

• Formalize the regular issuance of federal physical activity guidelines

• Codify the President’s Council on Sports, Fitness, & Nutrition in statute

These efforts are designed to embed physical activity into federal law so it endures across political cycles and administrations.