Switzerland

Market Snapshot

Switzerland retained its position as the DACH region's leader in fitness penetration in 2025, with 16% of the total population—and 22.6% of those aged 15 to 65—holding club memberships. According to Swiss Active, the market generated CHF 1.36 billion (US$1.64 billion) in revenue, a 4.4% increase from the prior year. Membership grew 5.8% to 1.45 million and the number of facilities rose to 1,441 locations (+3.3%). A notable shift accompanied this growth: adults aged 20 to 29 became the largest member demographic for the first time, overtaking the 30 to 39 age group and underscoring the sector's deepening appeal among younger, health-conscious consumers.