Argentina

Market Snapshot

In 2024, Argentina had over 8,600 fitness facilities serving 3.6 million consumers, including both non-member and member users. Approximately 7.8% of Argentines used a fitness center. Consumers cite lifestyle change and improving their physical appearance as primary motivators for working out. Cash payments remain the preferred method for usage fees, following regional trends. However, Argentina stands out with greater use of bank transfers than its neighbors.