Uruguay

Market Snapshot

With the highest GDP per capita in South America, Uruguay offers strong opportunities for fitness industry expansion. In 2024, more than 800 gyms and fitness centers served an estimated 216,000 consumers, representing 6.2% of the population. Most individuals exercise for weight loss and lifestyle improvement, with weightlifting and functional training emerging as the most popular formats. As a high-income market with growing health awareness, Uruguay is increasingly attractive to international operators. Argentine and Brazilian brands—including BIGG, Fiter, and Smart Fit—currently have a presence in the country.