APRIL 2026

The Money Issue

The HVLP 3.0 Juggernaut

How the budget model evolved to dominate the market.

Financial Pain Points: Get Relief Now!

How to navigate problems in staffing, sales, and supply chain issues.

The Long Financial Tail of the Fitness Industry

Why investors like the long-term prospects of the health and fitness sector.

A publication by the Health & Fitness Association

Features

The HVLP 3.0 Juggernaut

Find out what's driving the hottest segment of the fitness industry.

Eliminating Financial Pain Points

Experts share how to navigate challenges in staffing, sales, and supply chain issues.

The Long Financial Tail of the Fitness Industry

Why investors like the long-term prospects of the health and fitness sector.

How Burn Boot Camp Caught Fire

COO Amber Burke recounts the brand's meteoric rise that now includes an investment from comedian Kevin Hart.

Departments

Passion and Profits

A message from Jim Schmaltz

Editor's Welcome

HFA Board Chair Luke Carlson on HFA's leadership change

Show of Strength: An overview of The HFA Show 2026

The HFA Show 2026

HFA Honors Eight Pioneers

HFA Hall of Fame

The HFA Show 2026 Keynotes: AI, spiritual billionaires, and gold medals

The HFA Show 2026 honors three key industry leaders

HFA advocacy honored by Washington, DC, group

MAS Shares Compensation Data in Spain and Portugal

Hub of Activity

State Advocacy Work Heats Up

Global Coalition Calls for Physical Activity to Be Central to Obesity Medication Treatments

2026 Employee Compensation and Benefits Report

The 5 New Rules of Fitness Marketing

Industry Partner News

Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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