A publication by the Health & Fitness Association

DECEMBER 2025

The 2026 Buyer's Guide

This year, HFA’s annual Buyer’s Guide takes a longer view of industry trends as technology and consumer behavior continue to challenge industry suppliers to stay a step ahead of market demands

Table of Contents

Features

A Year of Growth & Transformation

HFA had a memorable year of accomplishments, including the transformation of this very magazine, which was renamed Health & Fitness Business in March. This roundup includes notable achievements in:

• Advocacy

• Research

• Podcasts

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Five Reasons Gym Design Is Changing

Here’s how operators are rethinking their floor layouts due to new consumer demands.

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The HFA Show 2026: A Sneak Peek

The HFA Show 2026, March 16-18 in San Diego, has plenty of big names and surprises planned, including a brand-new HFA Hall of Fame class.

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Industry Partner Directory Listing

Here’s a comprehensive listing of the top global suppliers.

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The 2026 Buyer's Guide

Go to Welcome Page

New Product Launch

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Cardio

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Group Training

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Strength

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Mind-Body/Recovery

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Technology

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Departments

Partners in More Than Name

A message from Jim Schmaltz

Editor's Welcome

Industry Partners Play Key Role in Our Growth

Letter from Liz Clark

Leadership

Industry Partner Advisory Council

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Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues and news that impact the industry.

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