
2025 Advocacy Roundup
Fitness Industry Scores Major Victory on Click-to-Cancel
In a decisive ruling that rewards years of sustained HFA advocacy efforts, the US Court of Appeals for the Eighth Circuit has completely invalidated the Federal Trade Commission’s controversial “Click-to-Cancel” regulation. The decision delivers a powerful blow to federal overreach while protecting the operational flexibility that fitness businesses need to serve their communities effectively.
A Hard-Fought Victory Against Regulatory Overreach
The court’s decision represents the culmination of an intensive, multi-year campaign led by HFA to challenge an ill-conceived and legally flawed mandate. The ruling validates the fitness sector’s central argument: Federal regulators exceeded their statutory authority while imposing sweeping requirements that fundamentally misunderstood how modern fitness businesses operate.
HFA’s strategic response to this regulatory threat demonstrates the power of coordinated advocacy. The association’s comprehensive approach included:
● Submitting detailed formal comments during the initial proposal phase;
● Filing amicus briefs that highlighted the rule’s flaws in practical operational terms; and
● Orchestrating a sophisticated Capitol Hill strategy alongside the US Chamber of Commerce and allied business organizations.
Setting a Standard for Regulatory Action
The FTC victory establishes important precedent for future regulatory challenges while demonstrating the effectiveness of sustained, strategic advocacy. Federal agencies must now account for this judicial rebuke of overreaching regulation that fails to consider operational realities.
As the industry continues growing, its enhanced advocacy capabilities ensure that policy development will be informed by practical experience rather than regulatory assumptions.
HFA Pledges Support for White House Youth Fitness Initiative
HFA has pledged its support for the White House’s newly announced youth fitness initiative which has been reinstated as part of the President’s Council on Sports, Fitness & Nutrition (PCSFN). This move reflects a renewed national effort to promote physical activity and wellness among young Americans at a time when youth inactivity and obesity remain pressing health concerns.
First established in 1956 under President Dwight D. Eisenhower, the youth fitness test has historically served as a cornerstone in encouraging Americans, especially youth, to engage in sports and regular exercise.
The association plans to assist through facility partnerships for fitness assessments and events, expert guidance on program design, efforts to improve equity in access for underserved communities, and public awareness campaigns reinforcing the importance of regular physical activity.
Updating an Old-School Concept for the Modern Age
Originally, the PCSFN included a Presidential Fitness Test, which was abandoned by recent administrations but is being brought back by the current White House. Secretary of Health and Human Services Robert F. Kennedy Jr. will oversee administration of the fitness test, which is expected to include traditional elements like the 1-mile run, sit-ups, push-ups or pull-ups, and flexibility assessments.

With physical inactivity and obesity reaching crisis levels, the revived Presidential Fitness Test represents a significant federal recommitment to youth health and national wellness—one the fitness industry stands ready to support with concrete action and expertise.
Mobilizing Against Proposed Tariffs
In early June, HFA submitted formal comments to the US Department of Commerce regarding efforts to include fitness equipment—specifically, dumbbells, kettlebells, and resistance machines—under Section 232 tariffs on derivative steel products.
President Trump signed a proclamation increasing Section 232 tariff rates on steel and aluminum articles from 25% to 50%. Now, outside petitioners are seeking to expand these tariffs to commonly used fitness tools, arguing that they represent national security concerns requiring additional duties.
For an industry that contributes $22 billion annually to the US economy and employs over 434,000 workers, the stakes couldn’t be higher. HFA represents more than 55,000 health and fitness businesses, most operating as small enterprises with tight margins already squeezed by rising labor, insurance, and operational costs.
“Fitness equipment is essential to physical and mental health—not a national security risk,” HFA stated in its opposition filing.
If approved, the tariffs would increase costs for facilities of all sizes, raise barriers to affordable strength training access, and disrupt reinvestment plans for thousands of small businesses and franchises.
HFA emphasizes how fitness equipment supports the administration’s broader health objectives. The recently released “Make America Healthy Again” report identifies physical activity as critical to addressing America’s chronic disease challenges, noting that over 40% of children live with chronic health conditions and 75% of youth are ineligible for military service due to health issues.
Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues and news that impact the industry.
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