It will be here before you know it. The HFA Show 2026, March 16-18 in San Diego, is taking shape with the first round of keynotes, sessions, and panelists signed. While there’s more to do before the final schedule is released, we’re bringing you a glimpse of what to expect in sunny Southern California in March.

With the show’s theme, Stronger Together, the convention and trade show promises a lot of networking and events that will bring people together to share information, contacts, and great vibes.

First, two of the most well-attended panels will be coming back:

• 29th Annual Financial Panel—A hallmark of the convention, this long-running event was created by the late Rick Caro, who hosted it for 28 years. This year, Discover Strength CEO and HFA Board Chair Luke Carlson will lead the panel of financial experts to explore the current economic climate for the health and fitness industry.

• Women’s Leadership Summit—A popular event that explores issues resonant to women, this discussion will cover how investment, science, and fitness are converging to shape a more inclusive and impactful future for women’s health and longevity.

While these panels are well-established, The HFA Show has launched a new annual must-attend event: the HFA Hall of Fame induction ceremony. This year’s event will take place at 7 p.m. on March 15 at the Omni San Diego Hotel, the day before the official start of The HFA Show 2026 at the San Diego Convention Center. (See a list of inductees.)

Seating is limited, so reserve your spot today. Every ticket supports the HFA Foundation, a 501(c)(3) nonprofit committed to promoting health through movement—so it’s not just a celebration, it’s a cause worth backing.