This comprehensive analysis of financial and operational performance builds on HFA’s long-standing Profiles of Success series, expanding those reports into a more detailed resource for industry operators and stakeholders.

The report draws on data from 175 companies representing over 17,000 fitness facilities across 27 countries, surveyed between April and June 2025. This extensive dataset provides an unparalleled view into how the global fitness industry is performing in today’s market.

The findings reveal a thriving industry with strong profitability and sustained growth.

Turning Data Into Action

Importantly, the report provides breakouts by club size, type, single versus multi-location management, reinvestment, and dues level, allowing operators to compare their performance against that of similar segments.

By benchmarking against peers of similar size and type, operators can identify where they are excelling and where opportunities exist to improve. The findings also demonstrate why fitness facilities are a vital and financially sustainable part of the global health and fitness economy.

Fitness Industry Traffic (FIT) Tracker analyzes foot traffic data aggregated by Sports Marketing Surveys USA (a Buffalo Groupe company) and powered by Placer.ai. The companies are working in partnership with HFA in this new series of FIT Tracker reports for HFA members only.

The new industry resource tracks foot traffic from 11,000 fitness facilities nationwide and categorizes key visitation metrics by four facility types: high-volume low-price (HVLP), mid-priced, luxury, and boutique/studio. The data covers about one-in-five US commercial fitness facilities, providing a compelling snapshot of US market trends.

2025 First and Second Quarters

In the first half of 2025, commercial gym visits rose 3.5% compared to the same period last year.

Overall, the number of monthly visits per visitor climbed 1.4% year-over-year. Luxury clubs experienced the highest growth at +3.0%.

FIT Tracker represents a new resource for industry stakeholders seeking real-time insights into consumer behavior. By providing independent, up-to-date data on foot traffic across gym segments and regions, the tracker offers operators, suppliers, investors, and advocates a powerful tool to benchmark performance, monitor emerging trends, and demonstrate the industry’s growing role in public health.

2025 Third Quarter

The second HFA FIT Tracker found that commercial fitness facilities reached record levels in the third quarter of 2025. The gains were driven primarily by the HVLP and mid-priced segments, signaling that affordability and accessibility continue to fuel America’s fitness boom.

These results reinforce what we’re seeing across multiple HFA research initiatives: Americans are making fitness a consistent part of their lives.

This data continues the upward trend seen in the first half of 2025.

There weren’t just more members—there was more activity. The average number of monthly visits per member rose 2.5% over last year, reflecting increased engagement among existing users. HFA’s data suggest that growth is being driven both by new participants entering the fitness market and by higher utilization rates from current members.

Demographic data from the FIT Tracker showed slight gains in both diversity and household income across the fitness population. These shifts underscore a broadening appeal of fitness across demographic and income groups, with value-oriented segments attracting diverse members while high-end clubs continue to appeal to affluent consumers seeking premium experiences.

The data from the Q3 FIT Tracker tell a clear story: Fitness in America isn’t just recovering—it’s expanding, diversifying, and becoming a permanent part of people’s lives.