2026 Buyer's Guide NEW PRODUCT LAUNCH

FitBudd

How many of your gym members are actively enrolled with your in-house personal trainers? In most gyms, only 10–20% ever do. Many end up using third-party fitness apps or paying online trainers outside the gym.

That is significant revenue quietly leaving your business every month.

FitBudd can change this and more. FitBudd helps you launch your own gym app in minutes, placing your brand, your trainers, and your services firmly in front of your clients. Instead of sending members elsewhere, you give them a simple way to train, track progress, book sessions, and stay connected through your gym’s own digital experience.

Inside the app, your trainers can easily deliver personalized workout and nutrition plans. Class schedules and bookings stay organized and synced with your existing systems, removing friction from daily operations. Progress remains visible over time, helping trainers keep members on track, engaged, and motivated. Communication continues naturally through in-app chat and video calls, even outside gym hours.

From discovery in the App Store and Play Store to daily use, everything leads back to your gym.

connect@fitbudd.com

Fitness On Demand

Recovery Touchscreen

The US wellness economy has surged to $2 trillion, and Fitness On Demand’s new Recovery Touchscreen gives gym operators a plug-and-play way to capitalize on that growth.

This self-service solution elevates revenue, retention, and your member experience without adding staff or operational complexity. With a single device, you can transform any underutilized space or corner of your gym into a fully guided recovery zone in minutes. This lets you offer 24/7, instructor-led sessions that support mobility, stretching, and warm-up or cooldown routines across all training styles.

The Recovery Touchscreen features an extensive library of content modalities including mobility, yoga, core, and more.

“We’re producing a lot of content that is pre-compound movements,” said Andy Peat, CEO of Fitness On Demand. “What do I do before a deadlift? Before a squat that enhances the movement? And then, of course, there’s the after-workout experience, 10 minutes for hips or lower back.”

This versatile Recovery Touchscreen works as a standalone device, or as a part of Fitness On Demand’s broader suite of engagement, retention, and back-office tools designed to give you a single, powerful platform to elevate your member journey and drive long-term loyalty.

(952) 567-2710

Huzzard Retail Inventory

Streamline Your Retail Operations

Huzzard has been providing custom barcode systems through ABC Fitness for over a dozen years. Now, we’ve leveraged our knowledge of the industry to create Huzzard Retail Inventory Management Software­­—a cloud-based software offering several compelling financial and operational benefits. Fitness clubs and wellness centers that sell apparel, beverages, and supplements can save time and money by improving the accuracy of inventory data, reducing reconciliation time, and getting real-time visibility into stock levels.

Huzzard Retail Inventory users report that upon implementation they realize over 50% reduction in the time spent reconciling their retail inventory. Built with scalability and usability in mind, Huzzard seamlessly integrates with popular fitness management software programs (including ABC Fitness Ignite and DataTrak), providing POS data that allows you to make meaningful decisions regarding purchasing and stock on hand.

Whether managing a single warehouse or a network of locations, Huzzard Retail Inventory Management Software provides the features and support to help you grow your business’ retail revenue.

Life Fitness

Life Fitness/Hammer Strength is proud to introduce the Universal Cable, a dual-adjustable pulley system that combines smart design, accessibility, and total training versatility. Designed to help facilities attract and retain a broader member base, the Universal Cable empowers health club operators to deliver premium experiences that drive engagement and loyalty. Its compact footprint and built-in storage solution ensure seamless integration into any facility, maximizing functionality and efficiency.

It is one piece of equipment that truly is for everyBODY.

The new Universal Cable stands apart from other cable solutions, with features that support both advanced and adaptive training needs. It’s certified to ASTM F3021-17 standards, and all its adjustments are easily accessible. The one-handed vertical and horizontal arm adjustments can be set to a wide range of motion (78-inch/198-cm vertical and 89-inch/226-cm horizontal), making it fully accessible to traditional and wheelchairs users. It’s the only dual adjustable pulley (DAP) on the market to meet the latest standards for accessibility and safety. The Universal Cable is now available for order.

(800) 351-3737

Matrix Fitness

Magnum Series Plate-Loaded

Serious lifting demands serious equipment. The Magnum Plate-Loaded collection is designed to go beyond traditional strength training. Offering new twists on classic movements, it’s all built tough to thrive under relentless use.

• The dual-grip handles on the T-Bar Row accommodate a broader range of lifters, and an attachment anchor maximizes training variety.

• The High Row stands out with rotating grips that let users shift hand positions mid-rep for added variety.

• The ergonomic setup of the Low Row puts users in a fully supported low row position that is difficult to achieve with free weights.

• The adjustable recline on the Reclining Leg Extension deliver targeted quadriceps activation.

• The Pendulum Squat delivers a deeper range of motion for increased muscle activation.

• An integrated lockout mechanism on our Belt Squat keeps lifters fully in control.

By choosing Magnum Plate-Loaded equipment, you’re not just upgrading your strength offering—you’re giving your lifters what they need to excel.

(866) 693-4863 info@matrixfitness.com

OmniFit Labs

Private-Label Lab Testing Program

OmniFit Labs now offers a private-label lab testing program for gyms, studios, and wellness retailers. Your community can purchase branded hormone, metabolic, performance, and wellness panels through your custom testing site, complete their draw at a national partner lab, and receive clear, easy results.

There’s no cost, no inventory, and no workload for your team—OmniFit handles all logistics, processing, payments, and support. You simply share the link and earn revenue on every test purchased.

Partners receive a co-branded website plus in-facility and digital marketing materials for easy promotion. It’s a fast, low-effort way to add a high-value health service that improves results and strengthens retention.

Perform Better

Signature Series Cable Columns

Perform Better’s new Signature Series Cable Columns provide a total workout experience in a small amount of space. Each multi-station combines essential strength training pieces, like a lat pulldown/low row or an adjustable cable column, for multiple users at the same time. Users can change the cable attachments to increase their exercise capabilities, as well. Each cable column comes with a 295-pound weight stack.

(800) 556-7464

Technogym

Checkup

Technogym Checkup is the most comprehensive AI-based assessment station, leveraging physical and cognitive tests to automatically create personalized training programs with Technogym AI Coach.

After logging in with the Technogym App, Technogym Checkup measures body composition, strength, balance, mobility, and cognitive abilities through precise and reliable tests. All these indicators, available within a complete digital ecosystem, converge into the Wellness Age—a simple yet powerful metric that is easy to compare to real age and represents the starting point for improving the user’s physical condition.

Based on test results, users get a precision training program that adapts over time to be closer to their goals and helps them reach superior results faster. Thanks to the Technogym Ecosystem, users can access their own program anywhere and anytime: at the gym, at home, in a hotel, at work, or with their doctor, improving their lifestyle from all angles.

Uscreen

Uscreen is the all-in-one video, monetization, and community platform that helps fitness businesses build sustainable revenue and scale their impact. Offer on-demand memberships, stream live classes, and monetize your expertise with a premium, branded experience for your audience across all devices.

Kickstart your membership experience with the platform that has supported thousands of fitness instructors, influencers, studios, and businesses on their path to real business growth. We’ve helped yoga, Pilates, fitness creators, and brands build powerful, profitable businesses with unmatched tools and support.

Unlock your potential and drive consistent recurring revenue with Uscreen.

WellnessSpace

PolarWave Dry Plunge

WellnessSpace Brands, the company known for innovative wellness and recovery products, has unveiled the PolarWave Dry Plunge, a breakthrough in cold technology that delivers the benefits of a full-body ice plunge in a completely dry environment.

The demand for cold plunge is at an all-time high, but for most commercial operators, the installation, maintenance, and sanitation upkeep have been major obstacles. PolarWave eliminates those barriers.

PolarWave Dry Plunge is designed for convenience and simplicity, requiring no plumbing, no maintenance or cleanup, no downtime between users, and no sanitation concerns, making cold plunge a hassle-free solution that fits seamlessly into gyms, spas, and recovery studios.

Each session is fully self-guided and ranges between 3-7 minutes, simulating the combined effects of full-body cold immersion and a float-like sensation, while the user stays fully clothed and completely dry.

For a personalized experience, users can adjust the temperature in the arm and neck regions and activate an optional compression feature to boost the impact of the cold on the arms and legs.

(727) 536-5566 info@wellnessspacebrands.com

WellnessSpace

RedZone Sauna

WellnessSpace Brands, a global leader in wellness and recovery, has launched the RedZone Sauna, a modern take on conventional saunas where two powerful technologies work together—soothing infrared heat and rejuvenating LED red light.

Purpose-built for high-traffic environments, RedZone’s commercial-grade composite interior resists sweat, moisture, and odor—wiping clean in seconds to maintain a consistent, high-quality appearance with minimal staff involvement. Its clean lines, sleek finish, and striking form create a statement piece for any spa, gym, or recovery center.

Users enjoy a private, relaxing, spa-like experience in only 10-15 minutes, with both far-infrared (FIR) and near-infrared (NIR) quartz heaters that can be adjusted to rapidly reach the desired temperature within minutes. RedZone Sauna also offers ample red-light coverage, with six optional panels strategically placed around the interior to target the face, chest, back, arms, and legs to enhance the session.

Other features include relaxation music and Bluetooth-enabled speakers, HEPA and charcoal air filters, a sensor to alert if the door is left open, and a built-in fan to help users dry off after a session.

(727) 536-5566 info@wellnessspacebrands.com

Woven

Facilities and Equipment Maintenance Suite

Woven’s Facilities and Equipment Maintenance Suite is the smarter, simpler way to manage club maintenance operations across multiple locations. Purpose-built for enterprise fitness brands, Woven replaces manual spreadsheets, siloed systems, and endless email chains with one streamlined platform for work orders, preventive maintenance, vendor management, and equipment visibility.

Club operators can assign, track, and resolve maintenance issues in real time—eliminating costly downtime and ensuring nothing falls through the cracks. Usage-based preventive maintenance helps extend the lifecycle of equipment, assets and parts get tracked seamlessly (and correctly), while mobile-friendly dashboards give frontline teams the tools they need to act quickly and stay accountable.

Woven integrates with Ecofit, Matrix, Life Fitness, and other leading equipment vendors, giving you a connected view of your facilities and equipment from a single login.

Woven is trusted by top enterprise fitness brands like Planet Fitness, Crunch, Anytime Fitness, and more with 99% customer retention. Protect your equipment investment—Woven helps you maintain healthier clubs and retain healthier members.