FEBRUARY 2026

The Innovations Issue

From Dashboards to Decisions

Focusing on the metrics that drive engagement and retention leads to actionable insights and smarter decisions.

Cardio Makes a Comeback

Technology and connectivity are making cardio cool again.

How Crunch Revitalized the HVLP Model

CEO Jim Rowley on the evolution of the fast-growing brand.

A publication by the Health & Fitness Association

Features

From Dashboards to Decisions

Focusing on the metrics that drive engagement and retention leads to actionable insights and smarter decisions.

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Cardio Isn’t Dead, It’s Just Getting Smarter

How connected technology is reshaping the cardio floor, the member experience, and ancillary sales.

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Inside Crunch 3.0

The innovative ways Crunch Fitness CEO Jim Rowley is moving the brand beyond the typical HVLP model.

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10 Reasons Why You Can’t Miss the HFA Show 2026

Expect surprise special guests, a 100-year-old legend’s birthday party, and a slew of new events that you’ll be talking about for months!

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Departments

Moving Fast, Not Breaking Things

A message from Jim Schmaltz

Editor's Welcome

• Liz Clark: All Systems Go at HFA

• Luke Carlson: What Are We Optimizing For?

Leadership

The HFA Show 2026 Keynotes

Keynotes

Decoding Al on Shorts With Liz Clark

HFA Foundation to Award Two Grants at The HFA Show 2026

HFA Insider

Liz Clark Named One of the ‘Most Influential People Shaping Healthcare Policy’

HFA Insider

Previewing the HFA’s Global Advocacy Summit at The HFA Show 2026

Global Voices

HFA Member Advantages at The HFA Show 2026

Membership

Inside HFA’s 2025 Advocacy ROI and State of the States Reports

Advocacy

The FIT Tracker Reveals Industry Strengths

Research

Five Ways to Harness Pickleball Popularity into a Leading Profit Center

Best Practices

Recovery Areas That Scale Without Straining Staffs

Trade Secrets

The Real ROI of AI in Fitness

Trade Secrets

Industry Partner News

IPN

Sponsored Content

Fitness Premier Franchise: The “Just Right” Fitness Model for Fitness Owners.

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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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