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Worldwide Distribution
Redesigned in 2025 and now fully interactive, Health & Fitness Business is the leading industry magazine and the official publication of the Health & Fitness Association.
HFB is distributed each month to more than 50,000 (and growing!) industry professionals worldwide.
The fully responsive design allows for interactive promotion, video integration, embedded links, and a higher level of measurability than ever before.
In addition to covering association and industry news, each monthly issue addresses a single theme allowing for in-depth analysis of urgent topics affecting the global sector.
January
The Trends Issue
- Predictions for 2026
- Marketing strategies for the new year
- The 2026 HFA Hall of Fame class
February
The Innovation Issue
- Smart cardio
- Trade show virtual tour
- Saving on energy and operation costs
March
The HFA Show Issue
- Keynote interviews
- New HFA research roundup
- The HFA Show 2026 exhibitor directory
April
The Money Issue
- Financial investors on the industry
- Political issues impacting your bottom line
- Pricing and ancillary revenue strategies
May
The Wellness Issue
- Mental Health Awareness month
- Consumer trends in recovery services
- Silicon Valley’s longevity obsession
June
The Technology Issue
- Updates on AI products and best practices
- Optimize your app and omnichannel services
- Sales and marketing software
July
The Community Leadership Issue
- Group training and community ties
- HFA Foundation scholarships
- Build a great team for your business
August
The Exercise Is Medicine Issue
- Latest research on exercise and chronic disease
- 2026 HFA European Congress preview
- Navigating healthcare billing
September
The Entrepreneur Issue
- Creative new studio startups
- Financing do’s and don’ts
- HFA research on club and studio models
October
The HFA Global 25 Issue
- Ranking top global companies
- Lessons in franchising
- Recap of the 2026 HFA European Congress
November
The Year In Review Issue
- What the industry learned from 2026
- Movers and shakers of the year
- Strength training
December
The Buyer's Guide
- New product launches
- Latest in cardio and strength equipment
- Technology and recovery upgrades
- Industry Partner Advisory Council roundtable