Health & Fitness Association Research

HFA releases a robust portfolio of industry research each year—providing the data, insights, and analysis that power strategic decision-making across the global fitness ecosystem. Our publications include cornerstone annual reports such as the Global Report, the Fitness Industry Benchmarking Report, and the US Health & Fitness Consumer Report, as well as quarterly insights like the Fitness Industry Traffic Tracker. We also produce timely one-off reports, including our recent deep dive into the Indian market.

But we’re just getting started.

As the fitness industry evolves, so does our research. HFA is committed to expanding the breadth and depth of our data offerings, delivering actionable intelligence that helps businesses refine strategy, attract investors, and advocate for the industry’s role in improving public health. Positioning your ad within these reports or sponsoring a full report demonstrates that your company is a thought leader. Reach out to our sales team to discuss the options open to you with each report.