JANUARY 2026

The Trends Issue

Trends to Watch for in the Year Ahead

What industry experts and thought leaders predict

HFA Resolutions Survey Reveals Goals for 2026

Find out what’s motivating your customers

Lynne Jurich’s Longevity for Women

Former Sunrun Co-founder and CEO Lynn Jurich opens up a luxury longevity center for women

A publication by the Health & Fitness Association

Features

Great Expectations

Industry experts see abundant opportunities for the year ahead.

Prescribing Movement

Why one psychiatrist says not offering exercise for depression is medical malpractice.

Shaping the Future of Fitness and Technology

The newly formed Digital Health Council seeks to create a unified, data-driven ecosystem that could revolutionize the member experience.

Aging Fearlessly

The Female Longevity Institute combines traditional fitness methods with bioengineering breakthroughs that rival the tech bro anti-aging movement.

Departments

Your Inbox Just Got Smarter

A message from Jim Schmaltz

Editor's Welcome

• Liz Clark breaks down the strong early‑year momentum shaping HFA and the industry in 2026.

• Luke Carlson on learning to be the main character of your own life.

Catch the Spirit of Collaboration at The HFA Show 2026

The HFA Show 2026

Fitness Technology Summit 2025 Chooses Mastery Over Disruption

Technology Trends on Shorts With Liz Clark

Elevating Fitness In Latin America

What Medicare Reimbursement for Physical Activity Assessment Means for the Industry.

The HFA Resolution Survey

5 Ways to Keep Your Facility Safe

Industry Partner News

Sponsored Content

Martoni Bike: Not Just a Cardio or Leg Workout—It’s Cardio, Strength, and Balance

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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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