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Creating Community

A new ABC Fitness report, Wellness Watch Mid-Year 2026: The Reinforcement Shift, states that “community is the new currency.” ABC's research found that:

of members agree that community is the biggest driver of motivation and accountability in their fitness routine

of members say community leads to improved mental and emotional well-being

This section will show how commercial facilities, nonprofits, and activist leaders in the fitness space are redefining the role health clubs and studios serve in their communities.

Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues and news that impact the industry.

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