MARCH 2026

The Show Issue

The HFA Show 2026: Stronger Together

What to expect in San Diego—including a few surprises attendees will never forget!

Research Spotlight: What’s New and What’s Next

HFA keeps the information coming.

Meet the 2026 HFA Hall of Fame Inductees

Here are the stories behind the eight honorees.

A publication by the Health & Fitness Association

Features

The HFA Hall of Fame Induction Ceremony

Meet the eight legends to be enshrined in the HOF.

The 29th Annual Financial Panel

The panelists, the topics covered, and how HFA is remembering Rick Caro.

Women's Leadership Summit

A lively discussion on the industry’s role in women’s health.

Session Spotlight: Strength

Five ways to turn strength training into retention gains.

Session Spotlight: Biometrics

Wearables, blood panels, and other metrics are transforming fitness by turning data into true personalization.

HFA's Trade Show Spectacular!

No exaggeration—you’re going to be dazzled by the special features at The HFA Show 2026.

The HFA Show 2026 Sponsors

The HFA Show 2026 Exhibitors

Departments

How To Be at The HFA Show 2026 Without Being There

A message from Jim Schmaltz

Editor's Welcome

• Liz Clark: See You in San Diego!

• Luke Carlson: My Plan to Get the Most From The HFA Show 2026

Recognizing Leaders Who Matter

HFA Award Winners

Pennsylvania Lawmakers Introduce the PHIT Act

Teams in the AI Era on Shorts With Liz Clark

Lessons from the Field

HFA Foundation Grants

Staying Focused in New York City

Virginia Fitness Tax

Starting the Year Strong

5 Ways to Create a Website that Converts Visitors to Clients

The Surprising Power of Locker Rooms

Sponsored Content

Spotlight: FITBENCH

Product Spotlight

Product Showcase

Product Showcase

Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

Subscribe | Advertise | Past Issues | FAQs

©2026 Health & Fitness Association | Terms of Use | Privacy Policy

70 Fargo Street, Boston, MA 02210

1627 Street NW, Suite 1210, Washington DC, 20006