Leadership: Insights from HFA Leaders

Letter From Liz

LIZ CLARK, PRESIDENT & CEO OF THE HEALTH & FITNESS ASSOCIATION

See You in San Diego!

We're just a few days out from The HFA Show 2026, and I'm happy to say that everything is falling into place, and we’re excited to be with all of our members and colleagues who

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From the Chair LUKE CARLSON, CHAIR OF THE HFA BOARD, CEO OF DISCOVER STRENGTH

My Plan to Get the Most From The HFA Show 2026

On the eve of the biggest annual conference and trade show in North America for our industry—The HFA Show—

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