The HFA Show 2026 PRODUCT SHOWCASE

SPONSORED CONTENT Spotlight: FITBENCH

10 Years Strong. One Big Reveal. Not a Bench.

For 10 years, FITBENCH has challenged convention in the fitness space—rethinking how equipment should work for both the person training and the operator running the floor.

A decade in, that mission hasn’t changed. It’s evolved.

Built on a belief in removing barriers to great workouts, FITBENCH has consistently delivered smart, space-saving solutions that maximise efficiency and elevate the member experience. Now, as we celebrate our 10-year milestone, we’re stepping forward once again.

At The HFA Show in San Diego, FITBENCH will unveil something entirely new.

Hint: it’s not a bench.

This launch represents the next chapter in our commitment to continual innovation—expanding beyond expectations, solving new operational challenges, and redefining what functional training can look like in the modern gym.

If you think you know FITBENCH, think again.

Contact the team to book a meeting at The HFA Show.

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SPONSORED CONTENT Product Showcase

BeBalanced

As you head into The HFA show, consider the opportunity to offer something your competitors can’t. BeBalanced Express is a streamlined model built from a brand with 25+ successful retail locations nationwide, now designed to integrate seamlessly inside your health club. Our proprietary Natural Hormone Balancing system is a 100% natural solution to the two biggest challenges female members face as they age—stubborn weight and hormone-related symptoms.

While the added revenue stream is compelling, the deeper impact is even greater—stronger retention, new member growth, and passionate advocates who naturally promote your club. In a marketplace flooded with GLP-1 injections, imagine offering a safe, effective, all-natural alternative, that helps women lose their last 20–30 pounds, and truly feel like themselves again—right within your four walls. BeBalanced Express isn’t just an add-on; it’s a strategic advantage that strengthens your brand, your community, and your bottom line.

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Body-Solid

The SPRFTS Functional Trainer

Transform the Body-Solid SPR1000 Power Rack into a versatile three-in-one powerhouse with the SPRFTS Functional Trainer Attachment. This heavy-duty integration combines a high-quality power rack, a functional trainer, and a dedicated lat pulldown machine into a single, space-saving footprint designed for serious athletes and commercial facilities.

The system features dual 210 lb. weight stacks (upgradable to 310 lbs.) with a 2:1 ratio, providing smooth, isolateral resistance for balanced muscle development.

Engineered for precision, the quad-roller carriage and aluminum pulleys ensure fluid movement during every rep. Users can transition between exercises effortlessly thanks to front pulleys that swivel 180 degrees with 40 vertical adjustment points, secured by knurled handles and oversized pop-pins.

Beyond standard functional training, the SPRFTS includes dual lat pulldown and dual low pulleys, offering comprehensive cable coverage for the entire body.

Built from 11-gauge steel to match the SPR1000’s robust 3" x 3" mainframe, this attachment is designed for maximum stability in high-traffic environments.

The Body-Solid SPRFTS is the ultimate solution for those seeking professional-grade strength and conditioning without sacrificing floor space.

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Concept2

Performance Starts Here

Since 1976, Concept2 has been dedicated to building durable, performance-driven equipment that earns its place in training spaces around the world. From the RowErg and SkiErg to the BikeErg and StrengthErg, our equipment is engineered to help athletes push harder, measure progress, and perform at their best. We are committed to quality, service, and creating purposeful products that help people get strong, stay active, and pursue their goals.

Call (800) 245-5676.

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Core Health & Fitness

Nautilus Leverage Glute Drive 198

The hip thrust has become one of the most valuable movements in strength and performance training for good reason. Stronger glutes translate directly to faster acceleration, higher vertical jumps, better deceleration control, and improved overall power output. Just as important, glute-focused training drives the complete athletic and aesthetic leg development members want, fueling the continued rise of glute training across strength floors. The Nautilus Leverage Glute Drive gives facilities a safe, effective way to load this critical movement without the setup challenges of traditional barbell hip thrusts.

Designed around optimal biomechanics, the Glute Drive features a reinforced padded belt and full back support to protect the spine while maximizing force production. The balanced leverage curve ensures smooth resistance through full hip extension, and with a 360 lb. max load plus integrated band pegs, athletes can train for both strength and explosive power.

This isn’t just a trend piece. The Nautilus Leverage Glute Drive is trusted inside key Power 5 Division I athletic programs where lower-body power is non-negotiable. Built with industrial-grade steel and dual pivot bearings, it’s engineered for high-performance, high-volume facilities.

For operators focused on results, it’s a smarter way to build strength from the ground up.

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CRST Specialized Solutions

Elevate Your Fitness Logistics

Are you headed to The HFA Show? We can’t wait to meet you! At CRST Specialized Solutions, we're here to help you tackle even the toughest fitness logistics challenges—no matter if you need a single piece of equipment moved, a blanket-wrap delivery, or full project support for opening a brand-new gym. Our team has the know-how and resources to make your logistics easy.

We get it—moving high-value fitness equipment isn’t something you can trust to just anyone. That’s why we offer a nationwide, scheduled white glove liftgate LTL network and truckload services built around precision, safety, and a 99.6% damage-free handling rate. With cargo valuations up to $3.5M, we make sure your investment is protected every step of the way.

Need flexibility? Our coast-to-coast warehousing and advanced inventory tech have you covered. You’ll get end-to-end tracking and dedicated CRST support starting from pick up all the way through unloading. And since safety is at the heart of what we do, you can count on our experienced staff and drivers—many with years on the road—to deliver with care.

Let’s connect at booth #919 at The HFA Show or email us to see how we can partner with you for success. Let’s move your business forward together!

For more information, email CRST.

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Crunch Fitness

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of "No Judgments." Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together.

As one of the fastest-growing fitness brands in the industry, Crunch is recognized for its impressive growth and expansion over the last year. Crunch claimed #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500® - the world's first, best, and most comprehensive franchise ranking. The brand also joined the Inc. 5000 list of America’s fastest-growing private companies.

The ranking follows another milestone year, as Crunch announced a strategic investment from Leonard Green & Partners, marking a new chapter of accelerated growth; launched Crunch 3.0 - an innovative gym design that redefines the fitness consumer’s experience; and announced expansion into India, making its physical debut in South Asia. Crunch also hit the 3.5-million-member mark and increased its franchise footprint to over 550 gyms worldwide with plans to open more than 100 new gyms in 2026.

Today, Crunch is renowned for its energetic and immersive environment, rockstar personal trainers, Relax & Recover amenities, advanced HIlT workouts, one-of-a-kind group fitness classes, and unique programming. Headquartered in New York City, Crunch serves its wildly diverse members worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the United States and around the globe.

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Daxko

Daxko Club Automation

Daxko Club Automation is the connected system fitness clubs rely on to run smarter operations every day. It brings member management, scheduling, billing, payments, marketing, and reporting into one unified platform—giving your team complete visibility and control.

From check-ins and personal training to group classes and POS, everything works together in real time. Staff can manage contracts, freezes, upgrades, and overdue balances without switching systems. Automated EFT billing, proactive card updates, and integrated payments reduce revenue leakage and keep cash flow predictable.

The experience extends far beyond your front desk. High-performance, conversion-optimized websites and AI-driven digital marketing campaigns attract and capture more qualified leads. Every inquiry flows directly into Daxko Engage Pro, where AI-powered automation instantly routes prospects into structured follow-up workflows with hot-lead alerts, guided call, text, and email prompts, and campaign tracking. Your team knows who to contact, when to follow up, and what to say.

Meanwhile, a seamless mobile app experience empowers members to book classes, manage accounts, make payments, and stay connected—strengthening engagement long after the sale.

Together, Daxko Club Automation and Daxko Engage Pro connect marketing, sales, operations, and the member experience—helping clubs maximize leads, convert faster, retain longer, and grow stronger every day.

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ECORE Athletic

Heritage Motivate

A revolutionary addition to Ecore Athletics’ product portfolio, Heritage Motivate marks the brand’s first entry into the Performance Vinyl Tile (PVT) category—bringing a new level of performance and design flexibility to modern spaces. Unlike traditional luxury vinyl tile (LVT), PVT is engineered to do more than simply look good. It is designed to perform better under real-world conditions by delivering enhanced safety, reduced noise, and improved ergonomic support.

Heritage Motivate is the perfect performance flooring solution for Pilates, yoga, cardio, and other studio or light-weight fitness environments. Engineered to provide the ideal balance of comfort, stability, and energy return, this surface helps reduce fatigue while supporting movement, balance, and controlled training.

Whether athletes are flowing through yoga poses, powering through cardio intervals, or focusing on precision in Pilates sessions, the surface works beneath them to enhance confidence and performance. With added acoustic benefits and underfoot comfort, Heritage Motivate creates a studio environment where every athlete can feel supported and perform at their peak.

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EGYM

The Fitness Hub seca edition

The Fitness Hub seca edition delivers full body analysis as effortlessly as stepping on a scale—providing fast, medically precise body composition insights in seconds. Whether used during initial onboarding or for regular check-ins and reassessments, the integration provides a fast, guided experience assessment with minimal effort. It frees up valuable time for personalized member care while providing users with a clear, data-based look at their metabolic progress - from muscle mass to visceral fat.

Email or call (970) 436-4680.

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Eleiko

Prestera Strength System

Strength training is no longer a niche offering—it’s a core part of what today’s members expect. But creating a strength zone that supports a full range of lifters, movements, and training styles can be a challenge, especially when space is limited. That’s where the modular Prestera Strength System comes in. Designed for modern facilities, Prestera lets gyms offer more training options in the same footprint, improve flow, and serve members with diverse goals without overloading the floor plan.

The Prestera Strength System is a complete, customizable solution of racks, rigs, cables, and storage for free weights and training tools. It seamlessly integrates free weight, cable, and barbell training into one cohesive system where storage is considered, helping facilities create versatile, well-planned spaces that keep equipment within easy reach and enhance the member experience.

Premium materials—steel frames, aluminum pulleys, metal weight stack covers, and stainless steel in high-wear areas—deliver long-lasting performance, while attachments, storage options, and sound- and vibration-reducing platforms expand exercise versatility and unlock a new level of performance.

Eleiko’s product and facility design team can create a layout tailored to your needs. Request a complimentary consultation.

Email Eleiko

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Fitness Premier Franchise

The “Just Right” Fitness Model for Fitness Owners

Fitness Premier Franchise bridges the gap between budget gyms and boutiques, offering a proven model focused on retention, predictable revenue, and scalable growth—helping owners break through plateaus and build sustainable businesses that reward leadership and ownership.

Many fitness owners hit a ceiling: growth stalls, margins tighten, and progress requires more effort without more reward. Fitness Premier Franchise was built to solve that problem structurally. Its “just right” model serves the largest segment of fitness consumers, avoiding the churn of budget gyms and the volatility of trend-driven boutiques. The result is predictable recurring revenue, stronger retention, and a system that scales without constant reinvention. With more than 20 years of refinement, Fitness Premier offers a proven path, both ground up and conversion, to grow beyond plateaus, reclaim owner leverage, and build a fitness business designed to last.

Watch the video above to see how the model creates durable growth for owners. You don’t have to do it alone.

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Impulse Fitness

ECP624 Super Squat

Introducing the ECP624 Super Squat—the newest release from Impulse Fitness in the Evolution Curve Plate-Loaded series (Phase III).

This versatile machine allows users to perform three essential lower-body movements on a single unit: standard Back Squats, Step-Ups, and Bulgarian Split Squats.

A standout feature is the innovative sliding shoulder pad design, created by the Impulse R&D team. The pads move smoothly along built-in rails, adapting naturally to your body position and movement throughout each exercise. This keeps the contact comfortable, reduces pressure on the shoulders, and helps maintain proper form from start to finish.

Constructed with the durable, high-quality materials and thoughtful biomechanics that define the ECP line, the Super Squat provides a stable, smooth training experience for serious athletes and gym-goers alike.

The ECP624 Super Squat and other 5 more ECP new equipment will make its official debut at FIBO 2026.

For full details and inquiries, please contact Impulse Fitness directly.

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K&K Insurance

At K&K, fun comes in all sizes; we provide customized insurance programs designed for a variety of fitness facilities. The size of the facility, its annual revenue and the services offered determine which of our programs is the best fit.

Our Full Service Health Club Program is ideal for health, racquet, and athletic clubs that offer it all: pro shops, snack or juice bars, restaurants/lounges, spa services, tanning, massage, and childcare.

Smaller or more streamlined? Our Basic Services Health Clubs program is designed for clubs with annual revenue of $2,000,000 or less, including those with 24-hour key card access, group exercise, racquet sports, and more.

For more compact operations, the Limited Services Health Club Program fits U.S.-based clubs with annual sales of $500,000 or less, fully staffed during all open hours.

Own an intimate studio space? Our Fitness Studio program lets you quote and buy online; designed for studios up to 3,000 square feet, offering supervised personal training, yoga, Pilates, aerobics, or circuit training.

From big clubs to boutique studios, K&K helps keep your members moving and your business protected. Visit our website for more info or ask your insurance agent for a quote from K&K!

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Martoni Bike

Martoni Cardio Speeder

The Cardio Speeder introduces a different approach to cardio training. Its defining feature is the procumbent position. Instead of sitting on a traditional saddle, your hips are supported at the iliac crest on the top part of your hips, which removes pressure from sensitive areas and reduces strain on the wrists, neck, and lower back. It's stable, natural, and surprisingly comfortable. You feel the difference immediately.

That comfort allows you to train harder. The Cardio Speeder distributes body weight across multiple contact points and engages more muscle groups than a standard stationary bike. It's built for high intensity training, delivering stronger output in shorter sessions. For busy professionals and fitness-focused members, that efficiency matters.

It's also simple to use. You step on, not over. There's no awkward mounting or adjusting to a narrow seat.

Try it and feel the alignment, the power, and the comfort in real time. Once you ride it, you'll understand.

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Matrix Fitness

Magnum High Row

The Magnum High Row stands out with rotating grips that let users shift hand positions mid-rep for added variety, and the vertical pull design helps maximize rhomboid, trapezius, and rear deltoid muscle activation. Integrated weight horns make loading and unloading plates faster and easier, improving workout flow and user transitions.

The four built-in storage horns offer ample on-unit storage and free up surrounding space for better facility layout. The band attachment points facilitate elastic, explosive exercises or controlled movements with increased resistance and muscle tension. Additionally, a static handle offers excellent stability during single-arm exercises, enhancing training variety and effectiveness.

Email or call (866) 693-4863

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Merrithew

The Split-Pedal Stability Chair

The Split-Pedal Stability Chair is a multifunctional Pilates machine designed to train most major muscle groups with precision and control. Its sturdy construction and adjustable spring resistance support progressive upper- and lower-body strength and conditioning while enhancing stability, coordination and body awareness. The split-pedal design enables unilateral and bilateral movements, promoting balanced muscle development and expanded exercise options.

With growing interest in using this equipment in group class settings, the Split-Pedal Stability Chair offers exceptional versatility for circuits, small-group sessions and specialty programming. Compact and easy to move, it’s a smart solution for studios, gyms or homes with limited space, delivering maximum training variety within a minimal footprint.

Call (888) 775-8884.

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Mixo Ads

Mixo Ads is an AI advertising solution purpose-built for multi-location brands. As fitness chains scale, local ad performance breaks down. Corporate campaigns miss neighborhood relevance, budgets get spread evenly instead of intelligently, and CAC rises.

Our AI solves this. For every ZIP code in the US, our AI analyzes 25,000+ signals—demographics, income bands, commute patterns, competitive density, and behavioral proxies—to model high-propensity customer cohorts at the neighborhood level. It then generates and tests thousands of audiences and creatives across Google, Instagram, TikTok, and other channels, dynamically reallocating spend toward the best-performing locations and cohorts.

Result: 25% CAC reduction within two months, while maintaining brand governance. If you operate 10+ locations, our AI technology was built for you.

Email or call (646) 391-5480.

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Nervō Labs

Nervō brings real time nervous system biofeedback into recovery, wellness, and performance spaces. Our technology transforms cold plunge and sauna sessions into guided, measurable, and habit forming experiences that build regulation, awareness, and resilience.

As wellness and recovery modalities scale, users largely rely on willpower, guesswork, and generic timers to get through each session. Nervō changes that. Through a dynamic breathwave animation, alongside an intuitive session timer and relevant biometric feedback, Nervō provides immediate insight into nervous system state during intentional stress exposure.

For operators, Nervō unlocks a new intelligence layer. Our operator platform provides anonymized wellness data across the community, enabling custom leaderboards and community goals grounded in real, quantified data. Combined with business analytics such as usage patterns, member engagement, and session trends—Nervō helps studios elevate recovery and wellness modalities into a measurable, premium user experience.

For members, the Nervō mobile app builds a profile with every session. Users progress along a story arc, unlocking badges tied to consistency and growth. Easy to understand metrics visualize trends that help members recognize progress and achievements. Over time, members build awareness, confidence, and mastery—developing a sense of identity and momentum that sustains their practice.

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Perform Better

Signature Series Rack Line: Limitless Opportunities

Perform Better's Signature Series Rack line redefines strength and conditioning. Modular and fully customizable, these racks allow you to create the most efficient and effective training environment tailored to your space and weight training program. With multiple rack attachments, integrated cable column options and smart storage, your training opportunities are limitless.

Call (800) 556-7464.

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Row-Mo

Row-Mo Handles give you freedom to move with your Concept II Rowing machine like never before, allowing oar-like movements and a full range of motion that you just don’t get with the standard stick. Switch it up—the Row-Mo Handles do not interfere with the stick you know and love but add to it for variation on those long workouts or quick sprint sessions. Pull. Breathe. Row-Mo.

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Salsbury Industries

Salsbury Industries is an industry leader in manufacturing and distributing quality metal, wood, and plastic lockers and locker benches. Salsbury’s design engineers and sales professionals are available to guide clients through the process of designing a locker room and selecting the appropriate lockers for the desired application. Salsbury Industries’ manufacturing facilities are vertically integrated to ensure that customers receive quality products that are manufactured and shipped in a timely manner.

Salsbury’s gym lockers are perfect for customers in need of modern gym lockers that provide top security for the stored goods of their gym members. Our gym lockers come in a wide range of designs like standard metal lockers, designer wood gym lockers, open access lockers, and luxury gym lockers. Each locker type works differently when it comes to providing security, ventilation, and privacy.

Email customer service or call (800) 562-5377.

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Technogym

Technogym Checkup: Precision Training Intelligence

Technogym Checkup is an innovative AI based assessment station designed to evaluate users’ physical and functional conditions (body composition, cardiovascular capacity, strength, mind, mobility, balance) and generate a personalized precision training program. Through accurate tests, it measures body composition, strength, balance, mobility, and cognitive abilities, providing the data needed for Technogym’s AI Coach to create a tailored program that adapts over time.

By calculating each user’s Wellness Age, Technogym Checkup offers a starting point that reflects real physical status, helping individuals progressively improve their health and lower their Wellness Age through targeted training. The results and personalized program are accessible anytime within the Technogym Ecosystem—at the gym, at home, in hotels, at work, or with healthcare professionals.

For operators, Technogym Checkup provides a unique opportunity to enhance member engagement with a frictionless, highly personalized service. It helps attract new clients, retain existing ones, and generate additional revenue, making it a valuable business asset for premium wellness environments.

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WellnessSpace Brands

With the recent launch of RedZone Sauna and PolarWave Dry Plunge, WellnessSpace Brands continues to expand its self-guided recovery ecosystem for high-traffic commercial environments.

RedZone combines infrared heat and full-body red light therapy to provide temporary relief from everyday aches and stiffness, help reduce muscle soreness and tension, and promote relaxation. By supporting circulation where applied, RedZone delivers a calming, restorative experience that enhances overall well-being.

PolarWave Dry Plunge offers the invigorating benefits of cold exposure—without getting wet. Designed to help users feel refreshed and revitalized, it supports post-workout recovery and may help soothe sore, tired muscles after exercise. The experience is fast, energizing, and simple to integrate into any facility.

With more than 36 years of innovation and over 400 million sessions delivered worldwide, WellnessSpace Brands designs plug-and-play, commercially durable recovery solutions that operate without added staff. Trusted in 50+ countries and by leading operators including Planet Fitness, Crunch Fitness, and Life Time, we help facilities create recovery spaces that are operationally simple, scalable, and experientially premium.

Email WellnessSpace or call (727) 436-5566.

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