Take HFA’s 2026 Fitness Industry Data Survey: Gain Real Value for Your Business and the Global Industry.

HFA’s 2026 Fitness Industry Data Survey

By completing the Health & Fitness Association's 2026 Fitness Industry Data Survey, you will get access to two complimentary research products:

• 2026 HFA Fitness Industry Benchmarking Report

• 2026 HFA Global Report

Each report serves a different purpose. Together, they deliver comprehensive, operator-driven insights and global industry value, including:

• A confidential Company Performance Report: This comes with your operational and financial metrics benchmarked against those of relevant peers.

• Instant results: Immediate side-by-side comparisons with prior-year industry benchmarks.

• A high-level view of the global fitness industry: This includes the industry’s scale and a ranking of leading companies.

• Data that strengthens HFA’s advocacy: A benefit that pays you back in multiple ways.

All detailed operational and financial data shared in the survey is fully anonymized by an independent research firm and reported only in aggregate.

Complete the survey by May 31, 2026, for a chance to win one of 10 complimentary all-access passes to the 2027 HFA Show or the 2026 HFA European Congress (winner’s choice).