Standing-Room Only: The Surging Interest in the Exercise-Mental Wellness Link

Emphasizing the Essentials

Because the certification in mental well-being is geared toward fitness professionals, it is highly technical and clinical. In my talk, I chose to focus on what was most practical for members to know: the four pillars of mental well-being, which are physical activity, nutrition, mindfulness, and social connection. Here are highlights from each category.

1. Physical Activity

In many ways, I was preaching to the choir on this topic, with a roomful of regular exercisers who already prioritize movement. I presented:

· The specific mental health benefits of exercise;

· Research findings about endorphins, cortisol, brain-derived neurotrophic factor (BDNF), and more; and

· Results from the 2022 Move Your Mental Health report:

- 89% of 1,138 studies conducted over 30 years showed significant positive relationships between physical activity and mental health; and

- The greatest mental health benefits are from three to five moderate to vigorous 30-45-minute sessions per week.

Key takeaways for gym operators

This is in our wheelhouse, so fitness centers can provide a multitude of ways to be physically active. Still, we can do better to spread the good news.

· Integrate the mental health benefits of exercise into messaging and promotions.

· Share mental health information in newsletters, coaching sessions, on social media, and more.

2. Nutrition

I intentionally limited content here to remain within my scope and defer to our staff dietitian. I focus on:

· Nutritional psychiatry basics: the gut microbiome, gut-brain axis, and food-mood connection;

· Foods that can negatively impact mental health; and

· Dietary recommendations for good mental health.

Key takeaways for gym operators

· Hire a dietitian for member consultations, customized eating plans, and practical programming.

· Or have certified health coaches lead nutrition workshops, share recipes, and provide grocery shopping and dining out tips.

3. Mindfulness

As a Type A, diehard multitasker, I know this is definitely my weak link. I focus on:

· Science-backed mental health benefits of mindfulness; and

· Ways to incorporate mindfulness, such as meditation, breathwork, relaxation techniques, gratitude journaling, and more.

Key takeaways for gym operators

· Incorporate specific breathwork techniques into yoga or other classes.

· Offer meditation sessions or progressive relaxation as a special session or series.

4. Social Connection

The pandemic helped people realize the value of social connection and the fundamental need to belong to a community. I focus on:

· Effects of social isolation and loneliness on physical and mental health;

· Science-backed mental health benefits of social connection; and

· Ways to intentionally build social connection.

Key takeaways for gym operators

· Offer a variety of group X classes, small group training, and personal training.

· Host special events, sponsor clubs, run tennis or pickleball leagues, or provide volunteer opportunities.

Fitness Facility Operators Should Seize the Opportunity

To put it all together, I suggested initially choosing one pillar of mental well-being, setting goals, and starting with one change at a time. Plus, I reminded attendees that progress isn’t always linear and to be kind to themselves along the way.

And I recommended seeking professional help from a doctor, psychologist, psychiatrist, or counselor, if necessary—noting that fitness staff are not qualified for these roles.

Many people asked questions after the presentation, and others who couldn’t attend requested a copy of my slides. Several members asked me to do another presentation as a deeper dive, which is currently in the works. Instructors in attendance inquired about the certification.

Gyms have a captive audience, and a large percentage of them prioritize their mental well-being. Health club and studio operators who add programs or services that support mental wellness can benefit from additional revenue and greater member acquisition, engagement, and retention.