Jim Schmaltz EDITOR-IN-CHIEF HEALTH & FITNESS BUSINESS

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Understanding What Really Matters

For the health and fitness industry, every year brings highs and lows, but it’s the human element that remains its greatest strength every year.

The main feature in this issue looks back at 2026, focusing on predictions made early in the year and analyzing the accuracy of the forecasts. It’s less Monday-morning quarterbacking than identifying the trends that were overlooked or overhyped and learning from them.

But something else, something beyond trends and fads, was on my mind as I reflected on the year.

During The HFA Show 2025 in Las Vegas, I joined a tour of the UFC Performance Institute that was hosted by HFA. While on the shuttle bus to the facility, I noticed a man with noticeable tremors sitting across the aisle from me. I recognized the source of the symptoms: Parkinson’s disease, a neurological disorder that had afflicted my mother for years before she passed.

The man with the tremors was Eric Von Frohlich. I had never met him, but I knew his wife, Debra Strougo (she appeared on the cover of HFB in March 2022), and that the couple had founded Row House, sold it, then formed a company called Fitizens Holdings, an investment and consultancy for fitness businesses.

Frohlich


“We believe that the greatest strength comes when we lift each other up, when we overcome our limitations and fears and say, ‘Let me try again.’” • Eric Von Frohlich (1966-2026)

That day in Las Vegas, Eric confirmed to me that he suffered from Parkinson’s. He had been diagnosed in 2021, but didn’t add much more about the condition. As a jiu jitsu practitioner, he was more interested in talking about MMA, the UFC, and the training involved.

In early January 2026, Eric launched a podcast, Parkinson’s: An Athlete’s Journey, co-hosted with Todd Vogt, a Paralympic silver medalist also living with the disease. Eric had made it his mission to talk openly about his experiences battling Parkinson’s and wanted to help others who were facing similar challenges. “

Action displaces fear” was one of the foundations of his approach, as he believed fitness could help those with Parkinson’s lead more fulfilling lives. “We believe that fitness creates opportunity and freedom,” was another line from the “manifesto” on his website.

A Heartbreaking Loss

Eric passed away in early October at the age of 60. I had interviewed him just a few months ago for our August issue. The title of the piece, “Rough Seas Make Good Sailors,” was a phrase he used when talking about confronting enormous challenges. I urge you to take the time to read the interview.

For a man who had spent his life learning how to maximize physical power and endurance and teaching others to do the same as a strength and conditioning coach, Eric struggled at first after his diagnosis. He then realized that the same methods and tools he had employed to reach his physical potential could be utilized to improve his quality of life while living with Parkinson’s.

I admired him for his strength of purpose and for speaking honestly about his battles while navigating a frightening world of suffering from a progressive, incurable disease. He was driven to help others and did so until the end.

Most important to Eric was his family, his wife, and three young children. Like many who have similar diagnoses, he worried about a future that might require his needing caretaking and becoming a burden to loved ones.

For somebody who had mastered his own physical capabilities, Eric had faced the fear of losing autonomy. But a life spent dedicated to fitness had taught him to reclaim his power and take action. He was encouraged by how the fitness industry was paying more attention to serving people with disabilities and chronic diseases.

He told me: “If the industry keeps opening up the way it has, keeps making room for people dealing with conditions like this, it changes what’s possible for a lot of people who assume their training days are behind them.”

I didn’t know Eric well, but I was deeply affected by his death. As we put together this Year in Review issue, I reflected on how much he had taught and inspired me.

Eric told me that at first he had “lone-wolfed it” after his diagnosis, but then realized he needed to reach out to others to cope. He was fortunate to be in an industry that responded by opening its arms to him. In the process, he had made a commitment to give back to the community that had given him so much.

Beyond profits and losses, trends, and market shifts, the most important element of the health and fitness industry every year is the community that continues to open its doors to those who feel helpless and disempowered.

As Eric put it: “We believe that the greatest strength comes when we lift each other up, when we overcome our limitations and fears and say, ‘Let me try again.’”

Contributors

Jon Feld

Jon Feld has been writing for four decades. He has a diverse and varied background: editor for Club Industry magazine, publications director at Boston University, director of Content Development at Inc. Magazine, media business owner, and more. One thread has been a near constant for most of his career: He’s been writing for HFA since 1987. He can be contacted at jfeld@oncoremedia.net.

Julie King

Julie King is a freelance writer with more than 30 years of experience in the fitness industry. She’s worked as a content creator, personal trainer, group fitness instructor, fitness director, fitness/wellness coordinator, and health club manager. Since 2002, King has been a contributing writer to Health & Fitness Business. Her work has also appeared in the Journal on Active Aging, Club Solutions, Recreation Management, Campus Recreation, National Fitness Trade Journal, and Fitness Management. Holding a B.S. in journalism and an M.S. in kinesiology, King was a contributing author to The Fitness Handbook, published by Stairmaster Sports/Medical Products. She can be contacted at julie.king1@comcast.net.

Kristen Walsh

After graduating from the University of Vermont with a B.A. in political science, Kristen Walsh worked for several years in HFA's public policy department before transitioning into roles in publishing and communications. After two decades as a full-time HFA employee, she became a freelance writer and editor, and continues to serve as a contributor to Health & Fitness Business, edit research reports for HFA, and more. Walsh is based in Andover, Massachusetts, and can be reached at kristenwalsh617@gmail.com.

Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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