HFA and Fitness Technology Summit Announce New Partnership

HFA and the Fitness Technology Summit (FTS), presented by AltaDX, have entered into a strategic partnership that will bring together their European events in 2027, creating an expanded opportunity for fitness industry leaders to connect, collaborate, and explore the forces shaping the future of the industry.

HFA President and CEO Greta Wagner announced the partnership at the FTS event in Washington, DC, on October 12-14. Now in its 14th year, FTS brought together approximately 300 fitness industry executives and technology leaders for three days of discussions about artificial intelligence, member retention, digital integration, and the changing economics of operating health clubs.

The new partnership between FTS and HFA will combine the strengths of the HFA European Congress and the FTS European event into The Fitness Technology Summit/European Congress in Partnership with HFA, taking place May 25–26, 2027, in London. By combining the two events, HFA and FTS aim to create a more expanded experience for European fitness leaders.

“Bringing our European Congress together with the Fitness Technology Summit creates an exciting opportunity to build on what both organizations have established and deliver even greater value to our industry,” Wagner says.

A New Chapter for the HFA European Congress

The 2027 European event builds on HFA's longstanding commitment to uniting fitness leaders from across Europe and around the world to exchange ideas, share research, address challenges, and develop relationships that support industry growth.

“Our industry is evolving rapidly, and the conversations about technology, innovation, business growth, and the role of fitness in improving health are increasingly interconnected,” Wagner says. “By joining forces, we can bring more leaders, perspectives, and expertise together while strengthening the relationships and collective voice that will move our industry forward.”

The event will explore the opportunities and challenges facing fitness businesses, including emerging technologies, artificial intelligence, data-driven decision-making, member engagement and retention, and the evolving role of fitness in health and wellness. By integrating these perspectives into one event, HFA and FTS seek to deliver the one must-attend experience in Europe for industry collaboration.