THE STORIES BEHIND THE NEWS
First Keynote Speaker for The HFA Show 2027 Announced
Kyle Scheele, entrepreneur, best-selling author, and “champion of crazy ideas,” will speak on March 11.
Kyle Scheele is an award-winning author, motivational speaker, and entrepreneur, who has built a career around demonstrating how unconventional thinking and a willingness to take risks can lead to extraordinary results. Scheele will share his unique perspective on “how ideas work” as one of the featured keynote speakers at The HFA Show 2027 in Las Vegas at the Mandalay Bay on March 10-12.
As the “champion of crazy ideas,” Scheele is best known for his imaginative projects, including organizing a Viking funeral for the regrets of more than 21,000 people, creating the world's first fake marathon, and gaining one million TikTok followers in just 25 hours. His creative projects and videos have generated more than 250 million views and attracted international media attention, with features in WIRED, The Washington Post, and Fast Company.
The churning engine of his creative process is The Idea Cycle, presented in his book How Ideas Work, “the repeatable process that turns every challenge into a breakthrough idea on a predictable scale.” As a speaker, Scheele works with Fortune 500 companies, entrepreneurs, educators, and organizations to inspire innovation and help people think differently about problem-solving. His presentations combine humor, storytelling, and practical strategies for turning creative ideas into meaningful action.
He is also the author of How to Host a Viking Funeral: The Case for Burning Your Regrets, Chasing Your Crazy Ideas, and Becoming the Person You're Meant to Be and the children's book A Pizza with Everything on It.
At the heart of Scheele's message is a simple belief: Everyone has the potential to be creative, and sometimes the craziest ideas can make the biggest difference.
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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.
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