Year in Review

With 2026 coming to an end, HFB asked 10 industry leaders to identify the trends and market shifts that defined the year and what to expect in 2027.

Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues and news that impact the industry.

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