AN UPDATE ON HFA’S EFFORTS ACROSS THE GLOBE
More State Wins for HFA Advocacy
The HFA advocacy team achieved several major policy victories in US states in recent weeks, helping protect fitness operators and consumers from burdensome regulations while safeguarding access to affordable services. Here’s a rundown on the latest developments in state legislatures.
Although many legislatures have adjourned until 2026, a handful of state legislatures remain active, even as the federal government entered a shutdown in early October. HFA will continue to monitor legislative activity and proposals in those states.
Oklahoma
HFA successfully defeated a proposed law that would have mandated total-price advertising for fitness memberships. The measure would have required gyms and studios to advertise membership costs inclusive of optional fees, creating consumer confusion, limiting promotional opportunities, and imposing costly compliance requirements. By stopping this bill, HFA preserved the ability of fitness providers to market their services clearly and competitively.
Maine
HFA secured critical amendments to a proposed click-to-cancel mandate. The original draft would have opened facilities to lawsuits from trial attorneys and forced clubs to offer online cancellations even for in-person contracts. HFA’s advocacy eliminated these provisions, protecting operational flexibility and shielding businesses from frivolous litigation and excessive compliance burdens.
Massachusetts
New auto-renewal and negative option regulations took effect on September 2, 2025. These rules, issued by the state’s attorney general, govern trial offers, auto-renewals, and pricing disclosures. While the final regulations included strong consumer protections, HFA worked throughout the rulemaking process to secure clarifications that reduce the burden on operators. Key outcomes included clear definitions of “trial offers” and “negative option features,” preservation of promotional flexibility, and a delayed implementation timeline.
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