HFA Releases Industry Benchmarking Report

The report is an expanded update of HFA’s Profiles of Success series.

HFA has released its 2025 Fitness Industry Benchmarking Report, marking the organization’s first in-depth benchmarking study since 2019. This comprehensive analysis of financial and operational performance builds on HFA’s long-standing Profiles of Success series, expanding those reports into a more detailed resource for industry operators and stakeholders.

The report draws on data from 175 companies representing over 17,000 fitness facilities across 27 countries, surveyed between April and June 2025. This extensive dataset provides an unparalleled view into how the global fitness industry is performing in today’s market.

Strong Industry Performance Across Key Metrics

Data drawn from

companies, representing

fitness facilities across

countries.

Median revenue increase compared to 2023:

Median increase among high-profit locations:

“The 2025 Fitness Industry Bench-marking Report confirms what we’ve long known: Fitness is good business. These benchmarks highlight not only the industry’s profitability but also the investments operators are making in facilities, services, and member experience to ensure sustainable growth.”

Liz Clark, HFA President & CEO

EBITDA margins reached a healthy median:

Net membership expanded by a median of:

Member retention for the year averaged:

Among high-profit locations, median net membership growth was:

Turning Data Into Action

Importantly, the report provides breakouts by club size, type, single versus multi-location management, reinvestment, and dues level, allowing operators to compare their performance against that of similar segments.

By benchmarking against peers of similar size and type, operators can identify where they are excelling and where opportunities exist to improve. The findings also demonstrate why fitness facilities are a vital and financially sustainable part of the global health and fitness economy.

Participants in the research project receive numerous benefits, including:

● A confidential company report. This report compares participant results with industry norms.

● A performance report card. This easy-to-reference report card grades key performance ratios and highlights improvement areas.

● Online reporting tools. In addition, participants receive access to interactive online reporting tools in the HFA research portal for deeper analysis.

If you are interested in participating in future iterations of the report, or would like more information, please contact me at the email below.

– aseverin@healthandfitness.org

Get the Report*

*HFA Reports are available for free to HFA club/studio and industry partner members and for purchase by individual members and non-members. Become an HFA member to access all HFA research FREE.

The 2025 Employee Compensation & Benefits Survey

HFA is launching a new compensation survey that will provide more critical data to complement the benchmarking report. The 2025 Employee Compensation & Benefits Survey is HFA’s first comprehensive study of staffing, pay, and benefits in the US and Canadian fitness industry since 2018.

Learn More About The Survey

Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading Health & Fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues and news that impact the industry.

Subscribe | Advertise | Past Issues | FAQs

70 Fargo Street, Boston, MA 02210

1627 Street NW, Suite 1210, Washington DC, 20006