THE HFA GLOBAL 25
Benefit Systems Group
Combining a Corporate Benefits Model With a Traditional Club Model
A year can change a company’s place in the global fitness industry quickly. For Benefit Systems Group, 2025 did exactly that.
The Warsaw, Poland-based company finished the year with $1.206 billion in revenue and 546 owned clubs, enough to rank sixth globally in revenue and 18th in units. More striking were the growth numbers: Membership increased 139.7% and units 68%, both the highest rates among the global operators measured by HFA.
Acquisitions were an obvious part of the story. Benefit Systems completed the largest deal in its history when it acquired MAC Group for $431.6 million, giving it more than 120 clubs in Turkey under the brand MACFit at the time of acquisition. It also made smaller additions, including Endorfina in Poland. But Marek Trepko, the Benefit Systems management board member responsible for developing the company’s fitness network across six markets, says focusing on M&A alone misses much of what happened.
“The increase in revenue is primarily the result of the growth in the scale of our core business,” Trepko says.
*2025 report reflects 2024 performance (Benefit Systems was not ranked by HFA in these categories).
**2026 report reflects 2025 performance.
“The rapid growth in the number of clubs is not an end in itself. We aim to scale our business thoughtfully.” • Marek Trepko
Even excluding MAC, the volume of sports cards and fitness passes from MultiSport (see sidebar) increased approximately 18% year over year. In Poland, Benefit Systems ended 2025 with nearly 280 clubs and 339,000 B2C customers, a 25% increase. Its international markets accounted for another 272 clubs and more than 376,000 B2C customers.
That growth also illustrates how Benefit Systems itself is changing. The company built its name around MultiSport, a corporate employee benefits initiative that provides access to thousands of sports and recreation facilities. In addition to this employer-sponsored benefit, the company’s own fitness clubs make an increasingly meaningful contribution to the business’ bottom line. In 2025, fitness clubs accounted for nearly 30% of adjusted EBIT (earnings before interest and taxes) for Benefit Systems.
Rather than viewing MultiSport and the club business separately, Benefit Systems increasingly sees them as parts of the same system.
“This integration is one of the key elements of our competitive advantage,” notes Trepko. “We combine two complementary areas: broad access to sports infrastructure through the MultiSport program and our own network of fitness clubs.”
The expanding portfolio for Benefit Systems Group is built around its MultiSport corporate wellness ecosystem.
Benefit Systems Group purchased Turkey-based MACFit for $431.6 million.
Benefit Systems Group plans to open 35 more clubs in Turkey by the end of 2026.
A Big Bet on Turkey’s Market
The MAC acquisition gave that ecosystem an important new market.
Turkey appealed to Benefit Systems not simply because MAC offered immediate scale, but because the country’s demographics and fitness market aligned with the company’s model. Trepko describes it as having a “young, aspirational population living in large cities” alongside a fragmented fitness industry and strong demand for affordable fitness products.
Benefit Systems has no intention of standing still there. The company planned more than 35 new Turkish facilities in 2026 while working to grow the customer base at existing clubs and develop its sports-card business. Istanbul, Ankara, and Izmir alone have more than 26 million residents.
The bigger question is how a company adds hundreds of clubs without losing control of the experience.
For Benefit Systems, the answer has been to resist imposing everything from Warsaw. The MAC management team remained in place after the acquisition, and the company relies heavily on local leaders who understand individual markets. That local knowledge is paired with standardized processes, cost controls, and common expectations around quality.
“The rapid growth in the number of clubs is not an end in itself,” Trepko says. “We aim to scale our business thoughtfully.”
That may be the more important part of Benefit Systems’ 2025 story. The numbers put it among the Global 25’s fastest-growing businesses. The next test is proving that growth can be repeated—and managed—across six very different markets.
Worth Watching: Benefit Systems plans to open more than 35 additional clubs in Turkey in 2026, while continuing to grow membership at existing MAC locations.
The MultiSport Advantage
Benefit Systems isn’t scaling as a fitness operator alone. Its club network sits inside a broader ecosystem built around MultiSport, a corporate employee benefits initiative that provides access to thousands of sports and recreation facilities through its sports card program. This wide network gives the company a connection to consumers that most traditional operators don’t have.
By June 2026, nearly 2.7 million people were using Benefit Systems sports cards, while 783,900 B2C pass holders were working out across its 595 owned clubs. Trepko calls the integration of those two businesses “one of the key elements of our competitive advantage.”
That combination also gives Benefit Systems two avenues for entering and developing markets: build the club network while expanding access to the broader MultiSport ecosystem.
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