HFA Officially Partners With HYROX for The HFA Show 2027

HFA and HYROX have formed a partnership that will bring HYROX to The HFA Show 2027 at the Mandalay Bay in Las Vegas, March 10-12. HYROX has its own Las Vegas event, taking place at the Las Vegas Convention Center March 12-14, that overlaps with HFA’s flagship show, opening the door for this unprecedented partnership.

The HFA Show 2027 will feature a simulated HYROX competition at the Centr booth on the trade show floor. (Centr is the official HYROX equipment supplier and an HFA Industry Partner.) HFA will also receive 100 spectator tickets for its members, giving the HFA community an opportunity to experience HYROX Las Vegas firsthand.

In turn, HYROX will provide a dedicated HFA Race Heat and VIP Experience during HYROX Las Vegas. HFA members will have the opportunity to enter for a chance to secure a spot on the HFA HYROX Team, with 100 participant registrations available.

“The Centr HYROX experience offers HFA guests a firsthand look at how to bring official competition equipment and performance-backed training solutions to their customers,” said Andrew Sugerman, CEO of Centr. “The experience will be a first of its kind at a commercial trade show and the start of a dynamic partnership between the three brands.”