Perspective Matters

I’m obsessed with gaining perspective—reading a book, attending a conference, visiting a colleague, participating in a peer group—they all give me perspective. A lay of the land.

One of the things I value most about the annual HFA Global Report is the perspective it provides. I read the report not simply to understand what is happening in our industry, but to better understand the environment in which we are all operating. Issues such as: What are consumers seeking? Where are operators finding growth? What business models are emerging? Who’s thriving? Is there a trend emerging? And, perhaps most importantly, is there a mega-trend that will shape our future?

I use that perspective in my own role as CEO of Discover Strength. Understanding what is happening across the industry helps me think more clearly about our strategic direction, where we should invest, and where we should deliberately choose to be different.