Jim Schmaltz EDITOR-IN-CHIEF HEALTH & FITNESS BUSINESS

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Fire in the Belly

Every entrepreneur is a failure—until they’re not.

Winston Churchill once said: “Success is walking from failure to failure with no loss of enthusiasm.”

I don’t think I’ve ever heard a better description of an entrepreneur. According to Harvard Business Review, about two-thirds of startups never deliver a positive return to investors, and about 50% of startups fail within five years.

One often-cited statistic is that the average entrepreneur fails 3.8 times before their first major success—a factoid attributed to leadership expert John C. Maxwell. Whatever the veracity of the claim, it has a ring of truth.

It’s often said that every failure is a learning experience, but failure can certainly warp one’s enthusiasm. This thought came to mind when reading our interview with Phillip Mills. The founder of Les Mills International, Mills created a group exercise system that is now taught in 22,000 gyms in 120 countries.

The company struggled through some lean times before it reached its current status. As Mills describes it: “We tried to launch a personal training system and that failed. We’ve tried other programs that failed. We didn’t make a profit for a decade when we went international in the mid-1990s. You grow resilient and find your way.”

For Mills, the fire in the belly kept burning.


“A friend once told me his boss, a successful entrepreneur, had a sign on his desk that said: ‘Babe Ruth struck out 1,330 times.’ How many people remember that number?” JIM SCHMALTZ


Successful Entrepreneurs Are Made, Not Born

Mills is a unique individual, a former world-class athlete who dabbled in the entertainment business in his younger years, but his singular journey should not be interpreted as “either you have it or you don’t” when it comes to his success.

Landmark research by Kathyrn Shaw from the Stanford Graduate School of Business and Francine Lafontaine of the University of Michigan studied millions of retail businesses and came to the conclusion that entrepreneurship is “more craft than aptitude,” as stated by Elizabeth MacBride in Stanford Business.

According to Shaw: “If you are an entrepreneur, you want to continue to gain experience as an entrepreneur. It’s really a long-term commitment.”

The fire in the belly isn’t something you’re born with. It’s something you develop. It’s fortitude—not giving in or giving up.

A friend once told me his boss, a successful entrepreneur, had a sign on his desk that said: “Babe Ruth struck out 1,330 times.” How many people remember that number? But every baseball fan remembers his 714 home runs.

We should all hope to fail so well.

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Health & Fitness Business (HFB) is the leading Health & Fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues and news that impact the industry.

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