The HFA continued its global outreach by forming a strategic partnership with MEFITPRO, the Middle East’s leading fitness solutions company, for the 23rd edition of the MEFIT Summit. Set to take place October 9-11, 2025, at the Marriott Resort Palm Jumeirah in Dubai, this collaboration marks a significant milestone in the region’s fitness and wellness market.

Since its inception in 2003, the MEFIT Summit has established itself as the Middle East’s largest annual fitness and wellness education event, serving as a dynamic platform that brings together fitness professionals, thought leaders, brands, and enthusiasts. This year’s edition promises to be the biggest yet, featuring over 2,000 participants, and more than 30 international speakers and 80 sessions across three impactful days.

HFA President and CEO Liz Clark emphasized the strategic importance of this partnership: “This collaboration with MEFITPRO marks a significant step in the HFA’s global strategy to support and elevate the fitness industry in high-growth regions. The Middle East is a vital hub of innovation and opportunity, and we are proud to collaborate with MEFITPRO to foster professional development, international collaboration, and long-term industry advancement.”

MEFITPRO CEO Greg Boucher expressed enthusiasm about the partnership’s potential impact: “We’re thrilled to welcome the HFA on board as an official partner. Their mission to elevate the global health and fitness industry aligns seamlessly with our vision for the MEFIT Summit. This collaboration will further empower our community and ensure we are not just hosting a summit, but we’re also bringing the global fitness community closer and driving real impact where it matters most.” 

Global Impact and Opportunities

The partnership between the HFA and MEFITPRO is designed to strengthen MEFIT Summit’s international reach, while further unifying the global industry. In addition, this alliance opens new opportunities for HFA industry partners to sponsor and participate in this influential Middle Eastern event, creating bridges between global fitness markets.

The summit continues to build on its impressive legacy—over the years, it has featured 800+ sessions from 200+ presenters, including pre- and post-summit continuing education courses with REPs (Register of Exercise Professionals) accreditation, cementing its position as the region’s most comprehensive fitness education platform.

This year, the event will expand its agenda into a comprehensive exploration of fitness and wellness concepts. The schedule is structured into three core events:

• Business Summit (October 9): This track explores the latest strategies for business growth, operations, and leadership.

• Biohacking & Longevity Summit (October 9): This full-day event will spotlight cutting-edge research and innovation in human performance and strategies for living better for longer.

• Fitness & Wellness Summit (October 10–11): The heart of the conference, this two-day gathering will feature practical workshops, hands-on training, and presentations

The HFA Enhances Global Impact

The partnership of the HFA and MEFITPRO brings more juice to the MEFIT Summit as the Middle East’s gateway to the global fitness ecosystem.

For sponsorship opportunities, media inquiries, or participation details, contact marketing@mefitpro.com.