Letter from Liz

LIZ CLARK, PRESIDENT & CEO OF THE HEALTH & FITNESS ASSOCIATION

Making a World of Difference

As we near the end of summer, we have a lot of new initiatives to celebrate and a busy schedule of global events, including the 2025 HFA European Congress in Amsterdam on October 2-4.

First, we’re excited about the release of the 2025 HFA Global Report. At 144 pages, this is one of the largest and most comprehensive editions of the annual special report in the

From the Chair LUKE CARLSON, CHAIR OF THE HFA, CEO OF DISCOVERY STRENGTH

Learning and Passion: The Inverted Relationship

Howard Schultz, the longtime (and now former) CEO of Starbucks, once made an astute observation, which I paraphrase here: People assume that if you are passionate about a topic, you will seek to learn more about that topic. The assumption is that passion leads to learning.