Luke Carlson HEALTH & FITNESS ASSOCIATION BOARD CHAIR

3 Reasons Entrepreneurial Leadership Is Beautiful

I love entrepreneurial leadership. I love the uncertainty, the responsibility, the freedom, the challenge—and, most of all, the opportunity to build something that matters.

Here are three reasons I believe entrepreneurial leadership is beautiful.

1. We get to build around a core ideology. As entrepreneurs, we get to build organizations around something bigger than making money, including:

• Our purpose—the fundamental reason we exist that has nothing to do with money;

• Our core values—the principles that guide how we behave;

• And the BHAG (big, hairy audacious goal—a term coined by by writer Jim Collins) that makes the dent in the universe we want to create.

Our businesses give us a vehicle to bring those principles to life. We get to decide what we believe, what we stand for, who we serve, and how we want to make a difference. Then we get to build an organization that lives those values and fulfills that purpose every day.

That is a remarkable privilege.

2. Entrepreneurship is the ultimate self-development journey.

More than 25 years ago, I heard the grandfather of personal development, Jim Rohn, say, “Learn to work harder on yourself than you do on your job.”

He often challenged people to set a goal to earn $100,000 in a year—not because the money itself was significant, but because of who you would have to become to achieve it.

That, to me, is the beauty of entrepreneurial leadership.

Yes, we are building a company. We are bringing a product or service to market. We are creating value for customers, employees, partners, investors, and our communities. But something else is happening at the same time. Our role as entrepreneur is being developed.

Entrepreneurship forces us to become better communicators, better decision-makers, better leaders, better listeners, better thinkers, and better versions of ourselves.

Rohn famously said, “To have more than you’ve got, become more than you are.” The business becomes a vehicle for our own development.

The books I read, the conferences I attend, the peer groups I learn from, and the counsel I receive from colleagues and mentors all help me grow into a leader capable of building the organization I envision.

The bigger the vision, the bigger I have to become.

3. We get to play the long game.

Dan Sullivan, founder of Strategic Coach and a longtime student of entrepreneurship, has spent decades teaching entrepreneurs to focus on creating a bigger and better future. One of his central ideas is that our future should remain bigger than our past.

I love that idea. We have more value to create. Richer relationships to build. More people to serve. More contributions to make.

Last I looked, the average tenure of a Fortune 100 CEO was under six years. It is difficult to fully embrace long-game thinking when you know your leadership tenure may be relatively short.

Entrepreneurial leadership gives us a different opportunity. We can think in decades. That means:

• Long-term thinking

• Long-term partnerships

• Long-term value creation

• Long-term brand building

• Long-term relationships

We don't have to optimize for the next quarter, the next earnings report, or the next promotion. We can build something that gets better with time, something that compounds.

And we can continue to live life in crescendo—continuing to learn, contribute, build, and grow rather than reaching a point where we believe our best work is behind us.

That is the beauty of entrepreneurial leadership. We get to build around what we believe. We get to become the person capable of building it. And we get to play the long game.

What could be more beautiful than that?

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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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