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Power Surge

How sustainable energy infrastructure can lower costs and strengthen operations.


BY JULIE KING

Ficano

Rising utility costs, aging infrastructure, and increasing member expectations are prompting fitness facilities to rethink how they manage energy. At the same time, sustainability is a key differentiator, with two-thirds of gymgoers viewing environmentally responsible businesses more favorably.

As operators look to improve efficiency, modernize facilities, and enhance the member experience, energy infrastructure is becoming a more strategic business consideration.

Historically, infrastructure upgrades have required significant upfront capital, causing many organizations to delay investments despite potential benefits.

Today, alternative options, such as energy-as-a-service partners, are providing greater financial flexibility to help clubs modernize critical systems while preserving capital for growth and member-focused initiatives. Brittany Ficano, program director at Budderfly, an anergy management company, shares her perspective on how fitness operators can take a smarter, more sustainable approach to energy management.


What are the biggest energy challenges facing health clubs and studios today?

Health club operators are balancing rising operating costs with increased expectations. Members expect comfortable facilities, reliable equipment, excellent air quality, and consistent temperatures—all of which require significant energy use.

Many clubs are also operating with aging infrastructure that wasn't designed to meet today's efficiency standards. This creates a difficult balancing act: Operators need to control costs while continuing to invest in the member experience. Those who modernize critical building systems can improve efficiency without sacrificing capital from growth and member-facing initiatives.

How does energy infrastructure support a club's sustainability strategy?

Energy infrastructure is the foundation of sustainability because it affects both environmental impact and day-to-day operations. Today's forward-thinking gym owners view sustainability as part of a broader business strategy that improves facility performance, enhances member comfort, and reduces long-term operating costs.

Which energy upgrades typically have the greatest impact?

HVAC modernization, LED lighting, and smart building controls often deliver the biggest benefits because they improve efficiency in the systems that consume the most energy while improving the overall member experience. They also advance sustainability goals.

The best energy strategies are often invisible to members but noticeable in the quality of the environment, such as more consistent temperatures, better air quality, and a facility that feels cleaner and more reliable. That can positively impact satisfaction and retention.

How should operators evaluate the return on investment?

Utility savings are only part of the equation. While those savings are important, strategic operators are taking a much broader view.

A comprehensive ROI calculation should account for the total cost of energy, including capital expenditure and operational experience. This encompasses reduced maintenance expenses, longer equipment life, improved reliability, and operational efficiencies that allow staff to focus more on members than on dealing with facility issues.

What common misconceptions do operators have about energy management?

One of the biggest is thinking that energy management is only about lowering utility costs. In reality, it is a more complex business strategy. Building performance influences operating margins, maintenance requirements, sustainability goals, and the member experience.

What advice would you give to clubs just beginning their sustainability journey?

Start by viewing sustainability as a business opportunity rather than a standalone initiative. Focus first on improvements that deliver immediate operational benefits while building momentum for longer-term goals.

Sustainability works best when it's integrated into broader business objectives. These efforts are increasingly visible to members and are a positive reflection of a brand’s values.


“Today's forward-thinking gym owners view sustainability as part of a broader business strategy that improves facility performance, enhances member comfort, and reduces long-term operating costs.” • Brittany Ficano
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