What's Next for Fitness Entrepreneurs

This month's issue focuses on entrepreneurship. Within the following articles, successful entrepreneurs and investors offer advice on how to create a competitive advantage when starting a business in 2026, including how to launch a winning presales campaign, a critical part of building a fitness brand with staying power.

Entrepreneurs are excited about the Pilates boom, which is minting new startups every day, but HFB looks at whether the industry risks oversaturating the market and causing an instructor shortage. Then you’ll see how even established fitness professionals retain an entrepreneurial mindset, as HFB examines the new wave of HVLP brands investing in Pilates programming and in-house studios. Will the risk pay off?