What's Next for Fitness Entrepreneurs

In this section, successful entrepreneurs and investors give advice on how to create a competitive advantage when starting a business in 2026. This includes learning how to launch a winning presales campaign, a critical part of building a fitness brand with staying power.

HFB takes a look at the Pilates boom, which is minting new startups every day at the risk of saturating the market and threatening an instructor shortage. Then you’ll see how even established fitness professionals retain an entrepreneurial mindset, as HFB examines the new wave of HVLP brands investing in Pilates programming and in-house studios. Will the risk pay off?