Talking Points: Policy Priorities & Strategic Initiatives

1. Physical Activity as Prevention Infrastructure Physical activity is one of the most effective and underutilized preventive health tools in the country. Regular physical activity helps: ● Reduce chronic disease ● Improve mental health ● Support healthy aging ● Strengthen workforce productivity ● Lower long-term healthcare costs. Recommended Language “The issue is no longer whether physical activity improves health outcomes. The issue is whether federal policy is organized to increase participation at scale.” “Americans increasingly want to become healthier and more active, but affordability and access remain major barriers.” Important Data Point ● 58% of non-users cite cost as a primary barrier to participation.

2. Support the Promoting Physical Activity for Americans Act Key Legislation ● S. 2303 Promoting Physical Activity for Americans Act ● H.R. 6121 Promoting Physical Activity for Americans Act Recommended Congressional Ask Please support and co-sponsor the bipartisan Promoting Physical Activity for Americans Act. If the Member is already a co-sponsor, thank them for their leadership. What the Legislation Does The legislation would establish a statutory requirement for the U.S. Department of Health and Human Services to publish Physical Activity Guidelines for Americans on a recurring 10-year cycle. This helps: ● Institutionalize physical activity within federal prevention policy ● Create long-term continuity across administrations ● Strengthen implementation efforts ● Elevate physical activity alongside nutrition policy Why This Legislation Matters The federal government institutionalized nutrition policy through the Dietary Guidelines for Americans. Physical activity deserves the same level of long-term prioritization and implementation. Key Messages & Recommended Language “If physical activity is essential to improving health outcomes and reducing healthcare costs, federal policy should treat it that way.” This legislation is not simply about producing another report. It is about: ● Embedding physical activity into long-term federal prevention policy ● Strengthening public health coordination ● And creating durable prevention infrastructure

3. HFA’s ‘Service Ready’ Initiative Service Ready is a national initiative focused on supporting military readiness, physical preparedness, resilience, and long-term wellness through existing community-based fitness infrastructure. This initiative will be announced during the fly-in. Key Messages & Recommended Language Service Ready demonstrates how the fitness industry’s existing infrastructure can help support broader national priorities around readiness, resilience, prevention, and long-term health engagement. “Service Ready is a real-world example of how the fitness industry can help support national strength and preparedness through existing community infrastructure.” Conversations around the initiative should focus on: ● Preparedness, ● Resilience, ● Prevention infrastructure, ● Long-term readiness. Avoid framing the initiative primarily as a military recruitment effort.

4. Activating Existing Prevention Infrastructure

Key Messages & Recommended Language

Congress and federal health agencies do not need to create an entirely new prevention system. Much of the infrastructure already exists within community-based fitness and wellness networks across the country.

The health and fitness industry already supports:

● Community-based engagement

● Structured physical activity

● Coaching and wellness support

● Long-term behavior change

● Scalable prevention engagement

Policy Discussion Areas

Potential areas for continued policy discussion include:

● Medicare Advantage fitness benefits

● CMS/CMMI prevention engagement

● HSA/FSA modernization

● Employer wellness initiatives

● Prevention implementation pathways

5. Modernizing Prevention & Digital Health Key Messages & Recommended Language Modern prevention increasingly includes connected fitness technologies, wearables, digital wellness platforms, and personalized engagement tools. As prevention delivery continues to evolve, policy frameworks should support: ● Innovation, ● Trusted consumer engagement, ● Interoperability, ● Responsible data governance. Technology is playing an increasingly important role in how Americans engage with physical activity, prevention, and long-term wellness.

6. MoH.R. 8413 – SECURE Data Act Recommended Congressional Ask Support efforts to establish clear, consistent national privacy and data governance standards that protect consumers while supporting continued innovation across the prevention, wellness, and digital health ecosystem.

7. Industry Credibility & Consumer Trust

The industry strongly supports consumer-friendly regulations and policies that reflect the reality of how today’s businesses actually operate. This includes recommendations from HFA concerning the FTC's proposed rules on negative option marketing. HFA supports a move away from a one-size-fits-all framework that’s better suited to passive digital subscription services. HFA's recommendations still protect consumers and their choices, while allowing fitness business operators to comply in a way that reflects the capabilities of today’s operational processes.