AUGUST 2026

Exercise Is Preventive Healthcare

Features

Going Deeper Into HFA's Groundbreaking GLP-1 White Paper

A conversation with lead researcher, Kristy Piccinini, Ph.D.

Turning GLP-1 Demand Into Revenue

Catalyst Fitness partners with a telehealth company.

Seizing the Opportunity for Medical Partnerships

How California brand In-Shape Fitness built its program.

Has the Great Integration of Healthcare and Fitness Arrived?

Why more fitness facilities are becoming part of the healthcare continuum.

ROUGH SEAS MAKE GOOD SAILORS

Fitness entrepreneur Eric Von Frohlich on finding purpose after his Parkinson’s diagnosis.

Departments

Health Is Wealth

A message from Jim Schmaltz

Editor's Welcome

HFA’s Global Mission Expands in Asia and Beyond

A message from HFA Interim President & CEO Greta Wagner

Clinically, Exercise Is Preventive Healthcare. Commercially, What Do We Do Next?

A message from HFA Board Chair Luke Carlson

Advocacy Beyond Politics

HFA Partners With the American Cancer Society to Expand Access to Exercise Oncology Programs

HFA and Livelong Media Join Forces to Advance Women’s Health

HFA POD A New Mindset in Treating the Global Obesity Crisis

HFA Strengthens Global Partnerships Throughout Asia

Why the 2026 HFA European Congress Will Launch a New Era of Unity

HFA Members Practice Advocacy With a Personal Touch

How to Prepare for New York City’s New Click-to-Cancel Rule

HFA Makes Its Case at the National Conference of Legislatures

FIT Tracker Q2 Results

5 Ways to Build a Strong Aquatics Program

Industry Partner News

Sponsored Content

Technogym:

Discover Your Wellness Age®

Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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