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Not Just a Cardio or Leg Workout—It’s Cardio, Strength, and Balance
Cardio Speeder from Martoni Bike is engineered to activate your entire body with every push, pull, and pedal. Your legs drive, your arms engage, your core stabilizes—everything works in sync. The orbital bars bring your upper body into the action, turning your ride into a full-body workout. You feel stronger, more connected, and totally in control.
Partner News
CLUBS/ORGANIZATIONS
American Council on Exercise
The American Council on Exercise (ACE) has introduced the Alzheimer’s Fitness Specialist Program to help health and exercise professionals promote independence and improve quality of life among individuals living with Alzheimer’s disease and other forms of dementia. Developed by Jonathan Ross of Funtensity, the program covers the science of Alzheimer’s and dementia, the role of exercise in supporting cognitive function and neuroplasticity, behavior change strategies for working with memory-impaired populations, safety considerations, and program design. “As the population ages, the need for compassionate, informed care grows increasingly urgent,” says Cedric Bryant, Ph.D., FACSM, CEO of ACE.
National Academy of Sports Medicine
To give fitness and wellness professionals an accelerated, affordable path to earning a college degree, the National Academy of Sports Medicine (NASM) and PennWest have expanded their long-standing partnership. NASM-certified professionals now can translate their certifications into academic credits, saving time and $5,000 in tuition toward PennWest’s online Master of Science degree in exercise science and health promotion. Tuition discounts also apply to PennWest’s online bachelor’s degree in exercise science. “This initiative empowers certified professionals to take the next step in their education to unlock new career opportunities and long-term growth,” says Dave Correia, head of sales at NASM.
EQUIPMENT
EGYM
A new EGYM white paper, “The Strength Shift: How Gen Z & Millennials Are Changing Gym Fitness,” highlights the influence of these populations on the market, including their preferred workouts, tech adoption habits, and strong desire for community-driven experiences. The research is based on data from EGYM’s member app, which tracks millions of workouts across its Smart Strength machines and equipment from different fitness brands. “This report shows operators how to meet younger members where they are, turn insights into action, and create experiences that keep members coming back,” says Dana Milkie, general manager of EGYM, North America.
Life Fitness
To support inclusive, high-performance workouts, Life Fitness/Hammer Strength recently introduced the Universal Cable, a dual-adjustable pulley system that combines versatility with accessibility. It features single-handed, lightweight vertical and horizontal adjustments; a 3:1 cable ratio for dynamic functional training; and accessible storage. Compatible with the Life Fitness Connect System for access to guided exercise examples, it also is certified to ASTM F3021-17 standards for inclusive fitness, supporting wheelchair and single-arm users. “By meeting the latest ASTM standards, we’re empowering operators to deliver dynamic training experiences to every exerciser,” says Jim Pisani, CEO of Life Fitness.
Matrix Fitness
Matrix Fitness has launched its new Magnum Plate-Loaded Range which features innovative engineering, thoughtful details, and design features informed by athlete and operator feedback. Built for long-lasting performance, the 10-unit line of traditional exercises delivers biomechanical precision, intuitive adjustments, and training variety. All machines are available in a choice of frame colors, use a proprietary two-coat powder finish for durability, and include smart band attachment points for elastic-resistance training. “The advanced Magnum Plate-Loaded Range is a no-compromise strength solution that provides a serious point of differentiation,” says Matthew Pengelly, managing director of Matrix Fitness UK.
Power Plate
The new Power Plate pro8 features the company’s patented PrecisionWave Technology for consistent, harmonic vibration to activate more muscles, improve circulation, and accelerate performance and recovery. The electronically controlled proMOTION resistance cable system enables trainers and users to integrate vibration into 100 upper-body strength movements. Plus, the Power Plate Cable Extension Kit expands exercise variety, with adjustments for on- or off-platform movements, and a touchscreen offers 250 tailored programs and 1000+ movement videos. “These advancements make the pro8 the most versatile Power Plate platform,” says Lee Hillman, CEO of the Performance Health Systems, owners of Power Plate.
Technogym
Technogym has partnered with RUN X to sponsor the first-ever 5K World Treadmill Championship. RUN X provides the opportunity to compete against professional athletes via an online leaderboard displaying real-time rankings from participants across the globe. In the first quarter, health clubs worldwide can join the network hosting the World Treadmill Championship. In the second quarter, runners can register for the competition that will be held in the fall of 2026. Top-ranked participants in each country advance to regional competitions, and the world’s top 10 male and female runners will compete in the world championship at the end of 2026.
TRUE Fitness
Partnering with Samsung Health, TRUE Fitness offers seamless health tracking and connectivity on its TRUE UNITE touchscreen consoles. With this new integration, exercisers can automatically log cardio sessions on UNITE consoles to their Samsung Health account and consolidate fitness performance with other metrics such as steps, sleep, and nutrition. For facility operators, TRUE’s enhanced partnership with Ecofit Networks now include Omni—powered by Ecofit—built into its commercial touchscreen cardio consoles. This integration doesn’t require external hardware or third-party platforms and gives owners and managers real-time equipment insights, including usage data, performance tracking, and preventive maintenance notifications.
RECOVERY/WELLNESS
Hyperice
UK fitness education provider The Fitness Group has teamed up with Hyperice to give personal trainers exclusive access to Hyperice’s digital education, including its new two-day Assisted Stretch training course. For free access, trainers must purchase any qualifying course from The Fitness Group—including personal training, Pilates, and sports massage—among other qualifications. “Hyperice is helping equip trainers with education and products that provide new revenue opportunities, deepen client relationships, and raise the standard of recovery and mobility training nationwide,” says Jason Hussain, senior director, international sales & business development, EMEIA, at Hyperice.
WellnessSpace Brands
The new RedZone Sauna from WellnessSpace Brands combines soothing infrared heat and rejuvenating LED red light with clean lines, a sleek finish, and a contemporary design. It includes adjustable far-infrared (FIR) and near-infrared (NIR) quartz heaters, along with ample red-light coverage, with six optional panels strategically placed around the interior. Users enjoy a 10-to-15 minute private experience, featuring relaxation music and Bluetooth-enabled speakers, HEPA and charcoal air filters, and a fan to dry off after a session. RedZone’s commercial-grade interior resists sweat, moisture, and odor—and is simple to wipe clean in seconds with minimal demands on staff.
TECHNOLOGY/PROGRAMMING
ABC Fitness
ABC Fitness has partnered with Gainful to enable the 578,000 coaches using its ABC Trainerize app to enhance client relationships and add an income stream. By accessing Gainful’s customized protein, hydration, and pre-workout products on ABC Trainerize, coaches can connect clients directly to supplements to support their goals. Plus, coaches who join the affiliate program earn discounts on personal use, client referral incentives, and recurring commissions on sales. “This collaboration helps clients who feel overwhelmed by supplement options and enables coaches to provide a more complete wellness experience,” says Sharad Mohan, platform president at ABC Fitness.
Daxko
Daxko has acquired Exercise.com to better serve fitness entrepreneurs across every business model—boutique, hybrid, and online. By uniting Daxko’s infrastructure and market reach with exercise.com’s innovation and boutique market depth, the companies connect coaching, operations, and payments into a single ecosystem that helps fitness businesses measure results and grow faster. “Exercise.com’s platform and team align perfectly with our strategy to help fitness organizations thrive while improving the lives of the people they serve,” says Jeff VanDixhorn, CEO of Daxko. Exercise.com will continue delivering the same platform, team, and customer experience, now with Daxko’s resources and expertise.
Myzone
Myzone has created a new category, motivation technology (MoTech), with Myzone Go. Working with smartwatches or Myzone devices, Myzone Go makes motivation accessible to everyone, wherever they move—helping individuals build lasting exercise habits and operators drive long-term member engagement. “With our new Motivation Science Advisor, Dr. Heather McKee, we are embedding behavioral science into every Myzone user’s experience and providing technology that helps people get active and stay active to help develop loyal members,” says Jay Worthy, CEO of Myzone. “We are pioneering a huge opportunity to shift the dial on inactivity and deliver commercial value.”
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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.
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