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SPONSORED CONTENT Spotlight: Technogym

Discover Your Wellness Age®
This AI-powered assessment allows you to create your precision training program
This innovative AI station evaluates your physical and cognitive conditions to generate a personalized training program. By calculating your Wellness Age®, it offers a starting point to track progress and improve your results. The data and program are accessible anytime within the Technogym Ecosystem, delivering a seamless, personalized experience for users and a high-value business asset for operators.
Partner News
EQUIPMENT

Echelon
Echelon Fitness has launched the Meridian Reformer, a premium connected Pilates Reformer that brings studio-quality training and personalized programming to home gyms. Available in three models—an integrated iPad holder version, a 22-inch HD touchscreen model, and a flagship 24-inch rotating HD display model—the Meridian line combines modern design with advanced digital technology and access to Echelon’s connected fitness platform. The compact unit also features fold-and-store functionality that maximizes convenience. "Meridian combines premium design, intelligent training, and world-class content into one connected experience that fits naturally into the home," says Lou Lentine, CEO of Echelon Fitness.

Eleiko
Highlights of Eleiko’s 2025 Sustainability Report include the launch of a new generation of barbells built from low-carbon steel, a record-breaking performance at the IWF World Championships, and continued investment in people, operations, and long-term sustainability. Eleiko’s employee Net Promoter Score improved from 31 to 42, and the company reached a milestone with more than 50% of the cost of goods sold produced in Sweden. “This report reflects some of our most significant investments in the quality and sustainability of our products, the strength of our team, and the resilience of our operations,” says Erik Blomberg, CEO of Eleiko.

Matrix Fitness
Matrix Fitness has added Lori Main, Blythe Zimmerman, and Mark Smilek to its Florida sales team in commercial, hospitality, multi-housing, and community fitness segments. Together, they bring nearly 70 years of industry experience and relationships across Florida. Both Main and Zimmerman spent 28+ years in sales at Commercial Fitness Products in Florida, and Smilek also worked there for more than four years as client services manager. “Adding experienced professionals like Lori, Blythe, and Mark strengthens our ability to support customers locally with responsive communication, project expertise, and long-term partnership,” says Jake Glore, Matrix district sales manager for Florida.

Peloton
Peloton has acquired Skōp, which makes a high-end, connected Pilates Reformer for home use. As Peloton’s member engagement with its existing Pilates offering increased 48% year-over-year in third quarter 2025, the company is enhancing its R&D efforts with Skōp’s technologies and expertise. “Skōp adds differentiated technology and specialized knowledge to our R&D team so we can continue to develop the most effective, safest, and fun experiences that people will keep doing,” says Peter Stern, CEO of Peloton. This acquisition will support the expansion of Peloton’s strength ecosystem, where the company continues to invest in both R&D and instructor talent.

REGUPOL
REGUPOL has launched REGUPOL Athlete Program to create high-performance training spaces that support the demands of elite-level strength and conditioning, functional fitness, and recovery. Three CrossFit competitors are the first athletes to partner with the program: Dallin Pepper, Jayson Hopper, and James Sprague. “Dallin, Jayson, and James each bring an incredible level of discipline, intensity, and authenticity to the sport, and we’re excited to collaborate with them,” says Matt Montano, sports sales director at REGUPOL. Designed for durability, force reduction, and athlete safety, REGUPOL rubber flooring supports performance at every level of training and competition.

Spirit Fitness
Spirit Fitness has launched i-Strength, its first commercial adaptive strength training product line. It uses electronic resistance to facilitate different training methods that were previously limited to specialized equipment, including pure resistance for hypertrophy, eccentric load for strength, isokinetic control for safety, and elastic tension for explosive power. Users can take the built-in strength test to get an automated assessment of their strength levels, and the i-Strength connected intelligence system will suggest specific resistance settings tailored to their goals. The system also captures data for every repetition and provides a detailed performance analysis after every workout.

Technogym
Technogym’s global social campaign “Let’s Move & Donate Food,” which ran in March 2026, surpassed 1 billion Moves, which were converted into a donation of 1 million school meals to support children in need. More than 150,000 people at 2,000 facilities across 141 countries tracked their Moves—Technogym’s unit of movement—through the Technogym Digital Ecosystem to support the donation via the UN’s World Food Programme. Each 2,000 Moves represented one donated meal, and the community total was more than 500,000 meals. To reward the extraordinary participation of industry operators and end users, Technogym then doubled the contribution.

Wattbike
Wattbike’s new Wattbike Air brings the intensity, accuracy, and durability of commercial-grade training into the home for athletes, competitive individuals, and dedicated exercisers. It combines dual air and magnetic resistance for scalable intensity, performance tracking, commercial-grade durability, and Wattbike’s next-generation Performance Touch Screen (PTS2). Through the subscription-free Wattbike Hub app, Air-Pro users can access sports-specific structured workouts, including training plans designed by pro coaches. “Air-Pro builds on the legacy of the Wattbike Pro/Trainer, a platform that has been trusted for years in [facilities ranging from] elite and professional training facilities to commercial gyms,” says Stephen Loftus, CEO of Wattbike.
RECOVERY/WELLNESS

Wellhub
Wellhub has partnered with Terry Crews, former NFL player, actor, entrepreneur, and advocate, based on their shared belief that sustainable performance starts with taking care of the whole person. As part of the partnership, Crews has returned to LinkedIn to engage directly with HR leaders, managers, and professionals about motivation, burnout, reinvention, and what it takes to keep a workforce engaged through periods of constant change. “Terry has always treated his well-being as non-negotiable, and this is exactly what Wellhub makes possible for companies that invest in their people,” says Leandro Caldeira, marketing officer at Wellhub.
TECHNOLOGY/PROGRAMMING

Bilt
Through a new partnership, members of Bilt's housing-and-neighborhood rewards platform can book and earn 1X Bilt Points on fitness classes at thousands of Mindbody-connected studios directly through the Bilt app. The integration adds more than 7,000 fitness studios nationwide, including national brands such as Orangetheory and F45, and independent local boutiques to the Bilt ecosystem. When booking, members can pay with points, Bilt Cash, any linked card, or their Bilt card. "Bilt connects Mindbody businesses with people who are looking for fitness and wellness experiences in their neighborhoods,” says Fritz Lanman, CEO of Playlist, parent company of Mindbody.

Blink
Blink has launched Untapped, a new platform that gives independent fitness and wellness studios a direct, studio-owned channel for selling last-minute class spots on top of their current booking software. The software lets studio operators publish discounted open seats on their own branded booking page, under rules they set and at prices they control, while keeping the member relationship and 100% of class transaction revenue. Capacity-based pricing tiers map open-seat levels to discounts the studio establishes, so prices fall as more spots open, while guardrails protect full-price demand. Untapped integrates directly with Mariana Tek, ClubReady, and Mindbody.

iFIT Inc.
iFIT Inc. and Ergatta have announced a two-year extension of their content licensing partnership and an expansion of its scope as gaming content drives increased engagement on the iFIT platform. Ergatta’s most recent and sophisticated game, Endeavor, will be available this fall across treadmills, bikes, and rowers. Endeavor is a single-player action game where players travel through fantastical environments and battle opponents by running, cycling, or rowing at different target intensities. “We are committed to bringing our members new, innovative ways to get fit and stay fit,” says Jeremy McCarty, chief subscription and content officer at iFIT Inc.

Myzone
Myzone’s The State of Global Exercise Behavior report reveals that long-term health and achievable activity levels are reshaping how and why people stay active. It shows that consistency comes from behaviors that sustain motivation over time, which gives fitness operators insight into how to turn motivation into consistent exercise habits and long-term engagement. Rather than focusing on performance outcomes, the report examines behavioral patterns such as frequency, routine formation, intensity distribution, and social engagement. “The industry must prioritize designing for consistency and community to help make exercise something people can stick with,” says Jay Worthy, CEO of Myzone.

Virtuagym
Virtuagym is expanding Virtuagym Pay, its integrated payment solution, with a new range of connected card terminals. Now, trainers and gym and studio operators can manage in-person card payments directly from Virtuagym so they become part of everyday processes such as memberships, invoices, services, or retail sales, without staff having to check separate steps or manually reconcile payments afterward. The solution improves efficiency by enabling payments to be initiated from the point of sale or from an invoice inside the software, completed on the terminal, and automatically linked to the right member, service, product, or invoice.

Xplor Technologies
Xplor Technologies has acquired Bitlancer, which specializes in payroll automation and AI-powered tools for fitness operators. The acquisition expands Xplor’s capabilities to fully embed payroll processing and AI-powered business automation tools directly within the verticalized SaaS platforms business owners already use to run their operations. The combined teams will build AI-native tools for business operators, including natural-language reporting, automated payroll and compensation workflows, workforce optimization, performance benchmarking, and proactive insights. "Fitness studios and gyms now can benefit from smarter, faster, and highly automated payroll processing, actionable insights, and workforce management," says Andy Swansburg, chief product officer at Xplor.
CLUBS/ORGANIZATIONS

Exos
As the Official High Performance Provider of the US Flag National Teams, Exos will support USA Football’s men’s and women’s athletes as they prepare for the 2026 International Federation of American Football (IFAF) Flag Football World Championships in Düsseldorf, Germany, in August. Exos is working on-site at the Chula Vista Elite Training Center in California, providing athletic training, personalized coaching, and performance programming. “We’re delivering the same level of personalized coaching, performance insights, and preparation that built our reputation for helping athletes perform at their best when it matters most,” says Mark Verstegen, founder and president of Exos.
Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.
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