The Wellness and Recovery Advantage

Two different facilities are expanding their value proposition with holistic health services.


BY JOHN AGOGLIA

It’s not a matter of “if” but “when.” From big-box gyms to luxury brands, fitness facilities of all types are finding that wellness and recovery services are now an imperative—whether your brand is a legendary 146-year-old high-end institution founded in Chicago or a comprehensive sports training, family fitness, and martial arts facility in the Deep South.

Such is the case with the Union League of Chicago and River Valley Fitness and Training Center in Fort Smith, Arkansas. Here is how they’re bringing the wellness and recovery advantage to their properties.

HOW CHICAGO’S ELITE SOCIAL CLUB BECAME A WELLNESS HUB

The Union League of Chicago, founded in 1879, offers priceless art, luxury accommodations, and a growing fitness and recovery center.

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OPPORTUNITY IN A TOUGH ARKANSAS MARKET

River Valley Fitness and Training Center is betting on recovery services to provide a solid non-dues income stream.

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