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SPONSORED CONTENT Spotlight: Budderfly

Lower Operating Costs. Better Member Experience. Zero Capital Risk.

Budderfly funds, installs, and manages your full energy infrastructure—equipment upgrades, technology, and renewables—with no upfront capital outlay. Budderfly puts up the capital and takes on the financial risk of installing high-efficiency equipment, modernizing your energy infrastructure, and reducing energy use while improving comfort for members.

Budderfly has energy solutions built to solve challenges for fitness centers like HealthTrax, OrangeTheory, Planet Fitness, and more—whether you have five locations or 500. Budderfly's robust capital backing and scale means they can scale with you, delivering tailored energy solutions whether you're managing five sites or 90.

Under Budderfly’s energy-as-a-service model, they recoup their investment from the energy savings that the upgrades generate over time—a win-win model. Budderfly is invested in the long-term performance of your energy infrastructure, so you get a real partner, not just a one-time install.

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Partner News

CLUBS/ORGANIZATIONS | EQUIPMENT | RECOVERY/WELLNESS | TECHNOLOGY

CLUBS/ORGANIZATIONS

American Council on Exercise

The American Council on Exercise (ACE) and Eden Health have partnered to advance education for health and fitness professionals working with individuals using GLP-1s and other obesity medications. ACE has launched Coaching Clients on Obesity Medications, a continuing education course that covers obesity as a chronic disease, exercise strategies that support muscle function, coaching techniques, and collaboration with healthcare providers. "This bridges the gap between healthcare and fitness by providing professionals with education to help clients pair medical treatment with physical activity, healthy habits, and  sustainable lifestyle behavior change," says Cedric X. Bryant, Ph.D., FACSM, and CEO of ACE.

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International Sports Sciences Association

Andrew Wyant has returned to the International Sports Sciences Association (ISSA) as CEO. He led ISSA from February 2018 to April 2024, and continues to serve on its board of directors. Under Wyant’s previous leadership, ISSA grew from roughly $10 million to nearly $80 million in annual revenue. With 15 years of experience in fitness certification and workforce development, Wyant previously led the National Academy of Sports Medicine and was named an Ernst & Young Entrepreneur of the Year. “I’m coming back because I believe ISSA can help start and build fitness careers better than anyone,” he says.

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National Academy of Sports Medicine

The National Academy of Sports Medicine (NASM) has announced a new Interview Guarantee Program with Crunch Fitness that guarantees NASM Certified Personal Trainers (NASM-CPT) a first-round interview for open personal trainer positions across Crunch’s corporate and franchise locations in the US. The partnership expands NASM’s Interview Guarantee program, which was launched earlier this year, to its first franchise system. The agreement reflects NASM’s broader commitment to closing the gap between the supply of credentialed trainers and growing employer demand. Candidates can apply directly through Crunch’s official careers site and indicate their NASM-CPT status during the application process.

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REX Roundtables

In response to explosive growth across racquet sports, REX Roundtables recently formed Roundtables for Racquet Sports, a peer group for the leaders of tennis, padel, pickleball, and multi-sport racquet facilities. Today, more than 75% of facilities offer multiple racquet sports. “The racquet sports industry is exploding, and that growth is forcing fast decisions on revenue, programming, membership, capital, staffing, and new competition,” says Brian Dillman, REX Chair of Roundtables for Racquet Sports. The inaugural in-person roundtable is scheduled for mid-December in Orlando, Florida, and founding membership is capped at 12 people. Dues are $799 per month plus expenses.

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EQUIPMENT

Ecore

Ecore Athletic has named Olympic gold medalist Dan O’Brien a track performance consultant to support the company’s efforts in education, product research and development, sales engagement, and industry outreach across the track-and-field market. A four-time world champion and gold medalist in the decathlon at the 1996 Olympic Games, O’Brien is a consultant within USA Track & Field and the US Olympic & Paralympic Committee, an elite coach, a track meet director, and a broadcaster. “Dan’s perspective will be invaluable as we develop surfaces that meet the demands of modern track-and-field programs,” says David Sides, VP of strategic partnerships at Ecore.

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Hollman

Hollman, Inc., is a new certified Ecore Athletic partner that can supply its flooring across all vertical markets. The partnership also gives Hollman customers access to Ecore's TRUcircularity program, a take-back and material recovery initiative designed to keep performance flooring out of landfills. “Adding Ecore Athletic means we can deliver the surface underneath locker rooms, shorten the specification process, and give our customers one team accountable for the room," says Travis Hollman, CEO of Hollman, Inc. Since its founding in 1976, Hollman has manufactured more than 20 million lockers for organizations including the NFL, NBA, MLB, NHL, and NCAA.

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Matrix Fitness

Matrix Fitness has formed an expanded integration with the Upace member engagement platform. Members of YMCAs, JCCs, and community rec centers can now connect their Matrix account to their facility’s Upace-powered mobile app and see their Matrix workouts appear inside it, without requiring extra logins or separate screens. Members also get a dedicated Activity Log within their rec center app that shows the equipment they used, their performance, and the date of their workout. "This improves the user experience, reduces friction, and provides facilities with interoperability," says Matt McConley, senior digital product manager for Johnson Health Tech/Matrix Fitness.

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Merrithew

Merrithew has named New Fitness its exclusive distributor of equipment and accessories in Uruguay. Pilates studios, fitness facilities, hotels, spas, wellness centers, and corporate fitness spaces now can get Merrithew equipment tailored to their space, programming needs, and business goals. “Uruguay is an exciting market with growing potential for Pilates, and New Fitness brings strong market knowledge and established relationships with fitness professionals and businesses,” says Jim Heidenreich, CEO at Merrithew. Adds Mauro Radzinski, managing director of New Fitness, “We’re seeing growing interest in Pilates from businesses introducing new programming as well as established operators looking to expand.”

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Peloton

The new Peloton Commercial Bike and Treadmill combine commercial construction with immersive content, intuitive software, and instructor-led motivation. Both feature a 23.8" HD rotating, multitouch display; Bluetooth 5.2 and WiFi connectivity; Apple Watch and Wear OS watch pairing through the Peloton Watch App; and live and on-demand classes, scenic content, and additional entertainment. The bike includes a CarbonGlyde drive system, and the treadmill has a cushioned platform for impact absorption. Exercisers can log in to their existing Peloton account, create a free account for training in the facility, or use Guest Mode for a limited selection of workouts.

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Power Plate

Power Plate has launched the RESET Collection, which is composed of Re-Build, Re-Energize, and Re-Focus. This suite of structured, science-backed training programs is designed to address the physical and cognitive challenges increasingly associated with GLP-1 medications, menopause, aging actively, recovering from injury, or managing chronic stress and fatigue. The RESET lineup, which can be used individually or as an integrated system, includes three targeted four-week protocols that integrate whole-body vibration with functional training principles. Re-Build supports muscle and bone health; Re-Energize helps restore movement quality and reduce pain; and Re-Focus sharpens cognitive performance and daily energy.

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Technogym

With an elegant, ergonomic design to maximize comfort and functionality, the new Technogym Reform helps make Pilates accessible and effective for users of all levels in commercial settings or at home. It features quick, intuitive adjustments for the headrest, shoulder pads, foot bar, and springs, to provide optimal body control and fluidity in the transition between exercises. Made from wood, aluminum, and vegan leather, and available in Sandstone and Pearl Gray colors, the machine includes high-performance marine ropes for stability and durability. The Technogym App offers a variety of on-demand videos for a guided, immersive experience, anytime, anywhere.

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Torque Fitness

Torque Fitness has formed a multi-year partnership with retired NFL wide receiver and Minnesota football legend Adam Thielen. "Adam built a career on [his] work ethic and a refusal to quit, and that's the mentality we engineer into every piece of equipment,” says Jerry Dettinger, CEO of Torque Fitness. This partnership coincides with the launch of TANK SX, Torque's addition to its patented Mag-Force magnetic resistance sled platform. Built for premium health clubs and Division I collegiate athletic programs, TANK SX is the most advanced sled in Torque's lineup, with scalable resistance that increases with speed, without manual adjustments.

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RECOVERY/WELLNESS

Wellhub

Wellhub’s new Fitness Business Growth Report 2026, which surveyed 662 gym and studio owners across 11 countries, indicates that 86% grew their membership base this year, and 56% improved their profit margin. In addition, 40% say revenue is currently growing faster than costs, 37% say costs are growing faster, and 23% say the two are keeping pace. Although 95% of owners say competition has intensified over the past three years, 40% plan to open new locations in the next 12 months. “We see an industry with real momentum,” says Daniel Mazini, chief partnerships officer at Wellhub.

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TECHNOLOGY/PROGRAMMING

ABC Fitness

As an official HYROX365 integration partner, ABC Fitness will create a phased route for HYROX-affiliated fitness businesses to deliver official workouts, training plans, and digital programming to its global customer base across gyms, studios, and coaches. By integrating HYROX Training plans into the platforms operators use to manage their businesses, the partnership connects the in-gym and digital training experiences while reducing the need for separate systems. “We are creating a scalable model that can help affiliates deepen engagement, attract new members, and reduce the complexity of managing multiple digital systems,” says Mohammed Iqbal, chief strategy officer at ABC Fitness.

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Daxko

Daxko has acquired Alaris, a childcare compliance and management software built for fitness and wellness operators offering childcare in camps, after-school programs, Kids Club, Child Watch, group exercise, and preschool programs. This acquisition brings childcare compliance and management into the same environment operators already use to run their business, and allows them to simplify operations and improve member engagement. For operators using a Daxko platform, the acquisition adds childcare management natively into Daxko Operations, Daxko Core, Daxko Club Automation, and Daxko FitnessForce. For fitness facilities using third-party member management systems, Alaris also is available as a standalone product.

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Jonas Fitness

Through a new partnership, Jonas Fitness, Inc., is introducing Compete Perform Pro, a digital training and coaching product built on technology by FitBudd, Inc., and designed for Jonas’ Compete ecosystem. Compete Perform Pro gives fitness centers a custom mobile experience branded with their own name and logo, including a pre-built digital workout library, nutrition and habit coaching, client progress tracking, scheduling, in-app messaging, and on-demand streaming. It enables fitness professionals to coach clients between sessions beyond the four walls of the facility so members can benefit from workouts and accountability even when they’re not at the gym.

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Playlist

Playlist has launched AI Insights, a suite of AI-powered analytics features that turn the data flowing through the Playlist platform into guidance for fitness and wellness operators.

Available first to Mindbody customers, AI Insights delivers plain-language recaps of weekly performance, benchmarks operators against comparable businesses in their category and region, flags the clients most likely to leave, and projects where revenue will land. The software does the work of a data science team. “AI Insights helps every business owner make sense of the numbers and name their next move,” says Jess Huang, chief product officer of Playlist.

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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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