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SEPTEMBER 2026

What's Next for Fitness Entrepreneurs

Features

5 Principles for New Fitness Entrepreneurs to Keep in Mind

What really motivates consumers to become loyal to your brand.

Why Presales Are a Prime Indicator of Future Success

Plus: a three-phase plan to build a presales campaign.

How Pilates Took Over

As more startups open, is the market becoming saturated?

Why HVLP Brands Are Betting BIG on Pilates

Amped, EōS, and Snap tell us why they jumped in.

Departments

On Startups and Restarts

A message from Jim Schmaltz

Editor's Welcome

Remembering 9/11 and How Hope Can Rise From Tragedy

A message from HFA Interim President & CEO Greta Wagner

3 Reasons Why Entrepreneurial Leadership Is Beautiful

A message from HFA Board Chair Luke Carlson

Leadership

What’s Behind the Buzz for the 2026 HFA European Congress

Insider

Gold Medal Advice From Olympic Star Alistair Brownlee

HFA POD

Life Time’s Efonda Sproles on How the Brand Stays on Top

canfitpro Global 2026 Brings the Fitness Industry Together in Toronto

Fitness Brazil Expo 2026 Breaks Attendance Records Once Again

World Wellness Weekend Celebrates a Decade

California Legislature Passes Multiservice Health Club/Studio Bill

The 2026 HFA Global Report is Here!

5 Real Estate Strategies for Smart Expansion

Industry Partner News

Sponsored Content

Budderfly: Tips on Managing Rising Energy Costs

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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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