JUNE 2026

The Technology Connection

Features

5 Ways AI Is Reshaping the Member Journey

If managed well, the connected journey can lead to stronger brand loyalty and retention.

When Bots and Barbells Don’t Mix

Always prioritize the ‘person’ in personalization..

10 Ways to Update Your Payment System

How you handle dues and fees can make or break your membership goals.

Why a National Data Privacy Standard Matters

Businesses face an expanding patchwork of state privacy laws. It’s time to create a single national standard for all.

Departments

When It Comes to AI, Precision Is the Key

A message from Jim Schmaltz

Editor's Welcome

After 20 Years in Business

A message from HFA Board Chair Luke Carlson

Exercise Is Central to Healthcare Policy

Service Ready Initiative

HFA Podcast Relaunches

2026 European Congress

Remaking a Quebec Legend

The 2026 HFA Fly-In

State-Level Action

Exercise Turns GLP-1 Weight Loss Into a Lasting Value

5 Ways HVLP Gyms Add Value to Their Business Model

Industry Partner News

Sponsored Content

EGYM:

Precision meets performance: The new generation of intelligent strength training is here.

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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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