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MAY 2026

The Wellness Evolution

Features

The Wellness and Recovery Advantage

A wide variety of fitness facilities are finding that recovery services can boost retention and revenue.

How Women’s Health Is Driving the Wellness Market

The women’s health market is projected to exceed $75 billion by 2033.

Standing-Room Only: The Surging Interest in the Exercise-Mental Wellness Link

As another study adds to the evidence of the mental-health benefits of exercise, the industry has an opportunity to make a difference.

Exercise Is an Essential Part of GLP-1 Treatment, Says Research.

Combining the two can result in better long-term health outcomes and cost savings.

Departments

From Revolution to Evolution

A message from Jim Schmaltz

Editor's Welcome

Evolving With a Fast-Changing World

A message from HFA Interim President & CEO Greta Wagner

2026 HFA Fly-In and Advocacy Summit

Trade Show Review

The HFA Show 2026

The Pitch Fest

The HFA Show 2026

Ali Truwit Swimathon

European Congress

New EuropeActive Report

Behind the Latest Genesis Expansion

The Latest in State Legislation

FTC Rules

The New HFA Consumer Report

5 Ways to Capitalize on Wellness Retreats

Industry Partner News

Health & Fitness Business is a publication of

Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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