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JULY 2026

Creating Community

Features

Community Clubs

Midtown Athletic Club and Choice Fitness demonstrate how brands can build multigenerational loyalty through community.

Building Tribes and Revenue With HYROX

Fitness racing is a bonding experience that builds fiercely loyal groups that stay engaged for the long haul.

Empowering Community Health

The first-ever HFA Foundation grant winners reveal what set them apart from other entrants.

A Place for Everyone

Hal Hargrave's quest to make every fitness facility an inclusive community health center.

Departments

People Who Need People

A message from Jim Schmaltz

Editor's Welcome

No Summer Slow Down

A message from HFA Interim President & CEO Greta Wagner

A Club Is Not Just a Building

A message from HFA Board Chair Luke Carlson

The 2026 HFA Fly-In and Advocacy Summit

HFA POD

An Alliance With Muscle

Remembering Fitness Legend Les Mills

Meet the Keynote Speakers for the 2026 European Congress

Grit City Wellness Begins Its Franchise Phase

States of Fitness

Illuminating Data on the Reputation of the Fitness Industry

5 Ways to Update Your SEO Strategy in the AI Era

Industry Partner News

Sponsored Content

Technogym:

How AI Can Stop Churn and Boost Retention

Technogym:

Discover Your Wellness Age®

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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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