November 2026

Year in Review

Features

What 2026 Trend Predictions Got Right and Wrong

10 industry experts look back on the year.

Bringing Exercise Oncology to More Facilities

Meet the recipients of grants from HFA and the American Cancer Society.

Departments

Understanding What Really Matters

A message from Jim Schmaltz

Editor's Welcome

Reflecting on the Year. Focused on Our Future.

A message from HFA Interim President & CEO Greta Wagner

Not All Time Is Created Equal

A message from HFA Board Chair Luke Carlson

2027 HFA Hall of Fame Inductees

The HFA Show 2027 Keynote Speaker

HFA and Fitness Technology Summit Partnership

Livelong Summit

Remembering Dr. Tyler Cooper

HFA POD

Associations in Sync

Making Fitness Part of the Healthcare System in Australia

LATAM Preview

Turning Energy Stress Into Energy Savings

Making Exercise a Standard of Care

How Operators Turn Growth into Profit

5 Tips on Developing a Great Mobile Training Program

Industry Partner News

Sponsored Content

Budderfly

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Health & Fitness Business (HFB) is the leading health and fitness industry publication. Published monthly by the Health & Fitness Association (HFA) and distributed free to the industry, HFB offers analysis of the opportunities, challenges, issues, and news that impact the industry.

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